Future thinking. Future proofing.
Your challenge is to find new opportunities to keep you ahead of the competition, now and into the future.
room44 helps you generate the ideas that will direct your strategy and future-proof your business.
Design Thinking begins with the customer. Knowing what is about to happen, what is likely to happen and what could happen are all informed by insight.
We combine new tools like artificial intelligence and data tagging with more traditional methods, to produce revelatory insight. Then we create believable views of your customers’ futures – and yours.
Creating views of your future markets allows us to plan scenarios with you.
Together, we’ll build product solutions to meet future need and to draw a line back to where you are now.
This is where the magic happens, by taking your new vision and making it real for you and your teams today.
Knowing where your company is headed gives the whole team a vision. It clarifies what needs to be done and – importantly – what doesn’t.
Being able to focus on what is critical, with the confidence that your whole team is pulling in the same direction, comes from having an effective strategy in place.
Coaching & Mentoring
Through all our engagements we work collaboratively with you. We encourage you to learn methods developed over years of practice.
We’ll be available for as long as you need us, but we know from experience that our process gives you the tools to keep moving forward independently.
This week I was talking with an energy company about our longer term vision.
I created a vision summary to help explain what we are about. I am in no doubt that without your recent workshop this would have been a much more painful and tentative process.
Jason Tisdall, CEO Fuel Included
Innovation-led companies survive and thrive in changing markets. Will you?
Download our free guide See Your Data Differently, and unlock what you already know about your future.
The world of innovation strategy is changing. And it’s changed again since I wrote that. And again.
It’s a twisty, turny sort of place with lots of bumps in the road.
When we present Design Thinking it’s not unusual for 50% of what we say to miss the target. It’s because people are often focused on ideation and invention and not innovation. Innovation drives change. It moves the needle and room44 can help you to learn the method while on a project…read more
There may always be a perceived conflict between doing what’s best and doing what’s expedient. This is how business behaves expediently. There’s nothing wrong with it – if you exclude consumer sentiment in what you do.read more
Some of the people we work with
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