by Tristan Allen | Mar 30, 2017 | Future forecasting
As we get older, we change. Attitudes, hair colour, viewing preferences, liking for cabbage, beer, chocolate… Every day we work through the things that seem important and nothing really changes. Except when we look back and everything has. In fact, everything has...
by Tristan Allen | Mar 27, 2017 | Innovation strategy
room44 CRiTT Test. It’s not what you’ve got, it’s how you use it. Seeing the light and having a Eureka moment is great. The buzz lasts almost a minute. Then another e-mail comes in and all that promise is diluted, maybe even forgotten. And there goes another great...
by Tristan Allen | Mar 20, 2017 | Innovation coaching
The dichotomy between selling a future market position and selling value now is not easily fixed. The pull of the future is less strong than the imperative of the short term. We know that policy, regulation, crisis and discovery affect us. We know it explicitly but we...
by Tristan Allen | Mar 15, 2017 | Future forecasting
A portal on a world of change just opened with Project Jacquard. And so it begins. A week ago, we wrote of a few innovation drivers that are coming down the road at us at increasing speed. Among them is the prediction that smartphones will be superseded by 2024. This...
by Tristan Allen | Mar 10, 2017 | Innovation strategy
Innovation is really, really simple and really, really hard. The hardest part of innovation might be to know which of a hundred great ideas to invest in. And then you have to justify your decision. Why invest in this thing over that thing? Why risk anything at all?...
