Nothing dates like the future.

Nothing dates like the future.

room44 CRiTT Test. It’s not what you’ve got, it’s how you use it. Seeing the light and having a Eureka moment is great. The buzz lasts almost a minute. Then another e-mail comes in and all that promise is diluted, maybe even forgotten. And there goes another great...
Having a strategy isn’t futurism.

Having a strategy isn’t futurism.

The dichotomy between selling a future market position and selling value now is not easily fixed. The pull of the future is less strong than the imperative of the short term. We know that policy, regulation, crisis and discovery affect us. We know it explicitly but we...
Google calls time on smartphones.

Google calls time on smartphones.

A portal on a world of change just opened with Project Jacquard. And so it begins. A week ago, we wrote of a few innovation drivers that are coming down the road at us at increasing speed. Among them is the prediction that smartphones will be superseded by 2024. This...
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