by Tristan Allen | Nov 29, 2018 | Consumer insight, future thinking, Innovation consultancy
Things are changing online. The magnetic pull of social media is starting to wane, and digital natives are behaving differently. Have you noticed some of your friends not posting on Facebook as often as they used to? Sure, they’re reading the news on Twitter but...
by Tristan Allen | Nov 26, 2018 | future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Scenarios planning
Seeing personal mobility from a confectionery brand’s perspective. We believe, because we’re surrounded by the messaging, that all new cars are destined to be fully electric. When? It depends who you listen to. 2032? 2040? In any event, somewhere between now and...
by Tristan Allen | Nov 20, 2018 | Innovation consultancy, Innovation consulting, Innovation strategy
Getting innovation right takes time, and the only way to start is to start. The pace we work at is relentless. So is the pace of change: faster than ever before, and slower than we should expect. Slow is bad. If you’re slow, you aren’t keeping up – you’re losing...
by Tristan Allen | Nov 19, 2018 | Future forecasting, Innovation coaching, Innovation consultancy, Innovation consulting, Scenarios planning
How did you go bankrupt? Two ways: gradually, then suddenly. Ernest Hemingway has been both heralded and derided: spectacular author and committed hedonist. In that quote, from ‘The Sun Also Rises’, he summed up the SME’s biggest fear. The curse of the business owner...
by Tristan Allen | Nov 13, 2018 | future thinking, General, Innovation coaching
room44’s founder asks a serious question; what are you going to do differently to make 2019 your best year yet? Please click on the link to see the video. It’s less than two munutes long and it offers some ideas that could make a difference to your 2019...
