by Tristan Allen | Dec 17, 2018 | Consumer insight, Future forecasting, future thinking, Scenarios planning
Writing about reading: a content-based strategy for everything we do in innovation. When we started room44 in 2014, one of the decisions we made was to focus our marketing and research on the written word. Sounds obvious? Maybe. The way all research is done, at one...
by Tristan Allen | Dec 10, 2018 | Consumer insight, Future forecasting, Future landscaping, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Scenarios planning
If you haven’t heard of cross platform Apps until now and don’t see a connection with your market, it doesn’t mean something isn’t happening. It just means you haven’t seen it yet. We can change that and put you in a competitively stronger position. It starts with a...
by Tristan Allen | Dec 4, 2018 | Future landscaping, Innovation consultancy, Innovation strategy, Scenarios planning
You’re all getting ready for the Christmas holiday (except retailers, delivery drivers, passive income-ers…) and the FD/CFO issues the second knock-back that will turn the annual budget pitch-fest into a fist fight, just in time for the Christmas party. Happy days....
by Tristan Allen | Dec 3, 2018 | Consumer insight, Innovation consulting, Innovation strategy, Scenarios planning
The digital dust that brands give off every day, both as individuals and as businesses, may create an illusion of what’s on offer. The trouble is, there’s so much floating around, it’s difficult to get your particular dust in the eyes of your prospects. So,...
