by Tristan Allen | Jan 29, 2019 | Design Thinking, future thinking, Innovation strategy
Product trend-spotting is a bit like birdwatching, or chasing hurricanes. You know they’re out there, but you don’t know when or where they’re going to show up. Patterns from the past may tell us roughly what to expect, but the actual event is harder to predict. So,...
by Tristan Allen | Jan 28, 2019 | Consumer insight, Innovation consultancy, Innovation consulting, Innovation strategy
When you call your next assembly, staff meeting or write a directors’ newsletter, stick something with ‘innovation’ in the title and it’s expected to grab the attention and get everyone buzzing. If it’s nothing else, innovation is definitely a buzz word. Reactions to...
by Tristan Allen | Jan 21, 2019 | future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Scenarios planning
UK businesses have a little under two months to watch Brexit unfold and try to decide how to move forward. Conventional advice is to watch the pennies and mitigate the risk of getting caught out if and when rules change. This is brilliant news for innovators. Your...
by Tristan Allen | Jan 20, 2019 | future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Scenarios planning
In 2016 I represented Team GB as a triathlete. Two and a half years ago. The spring after, I had a bike crash while training in the Spanish countryside. After leaving skin on the road and taking three months to get back on a bike, I figured I was on the road back to...
by Tristan Allen | Jan 14, 2019 | Future forecasting, Future landscaping, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Scenarios planning
You’ve got a great website. You’ve got a switched-on digital team. You’ve got funky ads, and your consumer segment is buzzing every time the brand says something. But sales aren’t so great, not really. You’re doing OK, but the cost per click is rising, so the budget...
