by Tristan Allen | Jun 28, 2019 | Company lifecycle, Design Thinking, future thinking, Innovation, Innovation consulting, Innovation trends, Product development
Five years ago, the then UK Chancellor of the Exchequer, George Osborne, announced that the Government would invest in the north of the country, to drive economic and business development into a region that, to some people’s minds, had been forgotten for too long. The...
by Tristan Allen | Jun 27, 2019 | Company lifecycle, Consumer insight, Future landscaping, future thinking, Innovation trends, Product development, Product lifecycle
This may be a bit uncomfortable for some of you, so let’s start by talking about something that many people find funny. I’m from Cornwall, and for many years there’s been a small but vocal movement for Cornish independence from the UK. Funny? It depends who you are...
by Tristan Allen | Jun 26, 2019 | Case Studies
A second commission to imagine how an idea could look when presented to consumers in the vitamins, minerals and supplements market. Altruvita asked room44 to position and present its new brand to consumers and to the nutritional advice markets in the UK. As with other...
by Tristan Allen | Jun 20, 2019 | Design Thinking, Future forecasting, Future landscaping, future thinking
It’s safe in the future isn’t it? No data, no risk of being wrong, no real problems sit out there waiting for you, because you’re really busy today and just don’t have the time to worry. Except, there’s a nagging doubt in the back of your mind that you may be...
by Tristan Allen | Jun 20, 2019 | Consumer insight, Design Thinking, Future forecasting, Future landscaping, future thinking, Innovation, Innovation consulting, Innovation strategy, Product development, scenario planning, Strategy
Since the banking crisis changed (or in some cases, confirmed) the general perception of bankers (think rhyming slang), there’s been a need for visible change in the financial industry. Eventually it did arrive. Technology improved enough to create products that...
