Case study: Altruvita

Case study: Altruvita

A second commission to imagine how an idea could look when presented to consumers in the vitamins, minerals and supplements market. Altruvita asked room44 to position and present its new brand to consumers and to the nutritional advice markets in the UK. As with other...
Fast followers. What Fintech can learn from Ernest Hemingway.

Fast followers. What Fintech can learn from Ernest Hemingway.

Since the banking crisis changed (or in some cases, confirmed) the general perception of bankers (think rhyming slang), there’s been a need for visible change in the financial industry. Eventually it did arrive. Technology improved enough to create products that...
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