EQ. The last impression of your brand is the thing customers take to market when they buy again.

EQ. The last impression of your brand is the thing customers take to market when they buy again.

Brand value Car sales guys are pretty good at customer service. In my experience, service desks aren’t always. Problem: the last impression your customer has of your brand is the thing they take to market when they buy again. Where have you come across this kind of...
Your four point action plan to succeed at innovation.

Your four point action plan to succeed at innovation.

If your metric of ‘ideation’ success is to fill a wall with coloured squares, you will probably never miss your target at an innovation workshop. Sticky notes are the friend of the unskilled moderator. Of course, sticky notes are a great thing, functionally. The...
Innovation benefits when it’s done right.

Innovation benefits when it’s done right.

When it’s done effectively, innovation defines a roadmap, sets explicit objectives, and provides a guide for everyone in your organisation to follow. There are two issues that innovation must resolve to succeed: The need for change must be owned right across an...
Five examples of emerging trends that matter.

Five examples of emerging trends that matter.

We are often asked why it’s important to know what a trend might do to a business when the business is doing just fine. It’s simple: everything changes, and your business will too. Being alert to opportunity allows you time to prepare and to work to a plan, rather...
Trends spotted early mean new business. Trends spotted early and ignored, don’t.

Trends spotted early mean new business. Trends spotted early and ignored, don’t.

This is a tale of missed opportunity. It features an emerging trend, an industry struggling to grow and short-term decision making. In March 2017, we picked up chatter about a concept that we thought would interest the insurance industry. We interviewed the UCLA...
room44 How can we help?