If it’s a good idea for 2050, it’s a good idea for now.

If it’s a good idea for 2050, it’s a good idea for now.

Companies are recognising that consumers are attracted to brands who do more than just tell them how great they are. Brands with a purpose rate more highly in the EQ stakes (for more about EQ/Emotional Quotient read my blog here). Your brand marks you out The legacy...
Customer Experience. I think I’m the consumer exception.

Customer Experience. I think I’m the consumer exception.

Let’s be honest, innovation doesn’t interest most companies as much as sales. Companies tend to inspect their future when they’re already seeing a drop in sales because their market moved on without them, or because they are doing really well and need to invest some...
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