by Tristan Allen | Aug 30, 2019 | Company lifecycle, Consumer insight, Design Thinking, General, Innovation, Innovation consulting, Innovation strategy, Innovation training, Product development
Old dog My last dog made it to fifteen. Coincidentally, this is about the lifecycle of a successful company today. Sure, there are exceptions, but fifteen years is the average brand lifecycle now according to people like PWC. During the life of that dog, who was...
by Tristan Allen | Aug 29, 2019 | Design Thinking, Future forecasting, Innovation, Innovation consultancy, Innovation consulting, Innovation strategy, Product lifecycle
Malcom Gladwell, in his new book Talking to Strangers, discusses the misunderstandings that arise when what you say isn’t what you mean. For an aspirational business leader, this can easily be resolved with some clarity of purpose (remember ‘purpose’? It’s that...
by Tristan Allen | Aug 19, 2019 | Consumer insight, Design Thinking, Future forecasting, Future landscaping, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation trends, Product development, Strategy
The ideas economy is great. Having ideas is where innovation-based strategy starts. The problem that business leaders have, is not looking for great ideas; it’s choosing one. Unless ideas translate into action, a launch and an experience that consumers value,...
by Tristan Allen | Aug 9, 2019 | Company lifecycle, Design Thinking, Future forecasting, Future landscaping, future thinking, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development
Companies are recognising that consumers are attracted to brands who do more than just tell them how great they are. Brands with a purpose rate more highly in the EQ stakes (for more about EQ/Emotional Quotient read my blog here). Your brand marks you out The legacy...
by Tristan Allen | Aug 5, 2019 | Consumer insight, Design Thinking, Future landscaping, General, Innovation consultancy, Innovation strategy, Innovation trends, Innovation workshops, Product development, Product lifecycle, scenario planning, Scenarios planning
Let’s be honest, innovation doesn’t interest most companies as much as sales. Companies tend to inspect their future when they’re already seeing a drop in sales because their market moved on without them, or because they are doing really well and need to invest some...
