A strategy is an actionable plan that needs action.

Super hero, action hero, innovation strategy


The ideas economy is great. Having ideas is where innovation-based strategy starts.

The problem that business leaders have, is not looking for great ideas; it’s choosing one.

Unless ideas translate into action, a launch and an experience that consumers value, what started out as a good idea with potential will never make it as an innovation.

Everybody loves biscuits

Nearly everybody loves an ideation session. Loads of biscuits, a day out of the office and, at the end of the day, a wall covered in coloured Post-Its.

The energy, the buzz, the empathy, the synergy and meeting of minds that ideation sessions generate are testament to the power of creativity.

And this is where the work really starts When you get back to your desk, the sugar crash hits right about the time the first client calls and you’re back into the humdrum.

Work with room44 and that won’t happen. Sure, you’ll still get the client calls but you’ll also have expert resource working in and alongside your company to get the first idea to market – then the second…

Assess your options

Our specific method of assessing your product options will make the order of priority clear, the thing to do next apparent and the eventual result measurable.

We have delivered products that started as an idea on a Post-It and know every part of the supply chain intimately. If you want to hear about some examples let’s talk.

In addition to strategy, we have delivered:

  • product design,
  • positioning,
  • creative design,
  • communications strategy creation,
  • prototyping,
  • branding,
  • testing and manufacture,
  • supply chain builds… and we’ve done it many times over.

If there’s a practical element to delivering a product to market without distracting your team from what they’re paid to do – we’ve done that.

In our opinion, ideation needs to lead to an actionable plan that gets actioned.

Future thinking. Future proofing. It’s what we do.