And in other news, this isn’t forever. Focus on what you want.

back of man in blue jacket


Plan for normality and keep a focus on the future, whenever and whatever that might be. The highly unusual situation we’re in isn’t forever.

It’d be foolish to underestimate the effect that COVID-19 is having and will continue to have on our day-to-day lives, but if we can keep some sense of perspective, we may hold onto the belief that it isn’t for ever. Panicking about what we cannot control is detrimental not only to our mental health, but also to our potential for recovery from this situation – be it physical, social or financial.

It’s hard to write this and not appear dismissive of what’s happening and what’s to come. I’m not. I don’t know anyone who is. The situation is frightening and changing so rapidly that news is old as soon as it’s out.

But we must believe that it isn’t for ever.

It’s for now and it’s for some time to come, but room44’s strategy is always to look forward, look up and look out to a different horizon. The journey may be bumpy but the destination is up to you.

If you’ve been in business for a while and have overhead and COE to think about, if you’ve just taken on a loan, or if you’re starting out and need money to subsist, you have the same bottom line.

Planning ahead.

However speculative, hospitality, events and entertainment organisers are rebooking dates for September and October. We all need to believe to survive and these guys are planning for a more definite medium term.

Even in ‘normal’ circumstances, businesses today can’t easily predict demand for their services. room44 has an order book but it never extends beyond six months, and our eBike business is still a fledgling enterprise. We feel your pain.

Focus on your future.

What we can all do, though, is plan for the day when our situation has stabilised again. By keeping a focus on what we would like to happen, we can press pause on thinking about what can’t be controlled. In itself, this offers stress relief and other psychological benefits. Here’s a blog that might strike a chord – When the long term is the hardest thing to focus on, that’s when it’s most important to retain that focus.

Focus on what you want.

Yesterday, Paul Freedman posted a video about the Stockdale Paradox, which says that in challenging times we all need to believe the situation is temporary, even while dealing with it. As Jack Reacher would put it, hope for the best and plan for the worst.

The last time I found myself in a position where things were going badly wrong, a close friend asked what my plan was. While I was looking around for someone to bail me out, the answer had to come from me. Work it out and execute the plan.

Be kind and stay healthy.

My plan has always included writing to promote my business. If you’ve read to this point, thank you and I hope it helps.

If a chat would help some more, let’s do that. Here’s my diary. Book some time, no charge. Be kind and stay healthy.

Future thinking. Future proofing. It’s what we do.