by Tristan Allen | Jun 12, 2019 | Case Studies, Design Thinking, future thinking, Innovation consulting, Innovation strategy, Innovation trends, Strategy
David got a call from his CEO. Having been to an innovation forum, she wants to introduce a programme of innovation. Where to start? The company’s not short of good ideas. They have people visiting trade shows all the time. David goes to networking meetings at least...
by Tristan Allen | Jun 11, 2019 | Consumer insight, Design Thinking, Future forecasting, future thinking, General, Innovation consultancy
I started room44 as an innovation consultancy with a vision that we could train teams to plan for their future success by seeing changes in their markets through the eyes of consumers. That we could teach them to look proactively at world trends for signals that would...
by Tristan Allen | Jun 5, 2019 | future thinking, General, Innovation training, Product development, Product lifecycle
Is innovation part of your three year plan? As long ago as 1962, Everett Rogers published the Diffusion of Innovation concept, coining the phrases ‘Early Adopters’ and the ‘Early Majority’ that are still popular today. In 2016, McKinsey assessed the average lifecycle...
by Tristan Allen | May 19, 2019 | Consumer insight, Design Thinking, future thinking, Innovation consulting, Innovation strategy, Innovation trends, Innovation workshops
People often refer to innovation as what happens in the future. But, for us, the future means what happens in this budget year. In 2019, Millennials still hold the top spot in the most important consumer rankings (depending on what you sell). They are, of course,...
by Tristan Allen | May 15, 2019 | Design Thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation workshops
The last impression your customer has of your brand is the thing they take to market when they buy again. Brand value Car sales guys are pretty good at customer service. In my experience, service desks aren’t. Problem: the last impression your customer has of your...
