The latest innovation insights.
To develop an idea and to create a plan that differently meets a new market need, is where we find the roots of strategy and long-term viability, as well as competitive insulation.read more
Asking hard questions and facing up to the honest answers is not a comfortable thing to do. When the probability of failure looks high, there are two responses: get the hell out, or learn from the data and find a new way.read more
So, is innovation confusing? Yes – but only until you work out what it is and who it’s for. Walk into a room with the answer your client is looking for and you can call yourself King Pooba of Love if you want to.read more
We can deliver an entirely new outlook in less time than it takes to write your quarterly report.read more
So you go to a specialist who you trust to do that job. Even if all she does is look in your mouth and tell you everything is OK you always go to the expert.read more
You must choose between watching your future hurtle towards you, or be your own agent of change. Standing and watching is easiest, of course. It also makes it highly likely that you’ll simply stop being relevant.read more
Writing about reading. A content-based strategy for everything we do in innovation.read more
When your kids get to market, because they are digitally native and, more importantly, have zero experience of analogue habits, these trends are showing us how they will shop.read more
That’s it: an offer that only comes along when you least have time for it and exactly when you need it.read more
Show everything up front and the decision to talk or not is binary; yes or no? Increasingly it’s no.
Show a bit of what’s on offer and a conversation has to start before anything else can happen. It’s time to get exclusive.