room44 blog

The latest innovation insights.

Fruit farmers favour raspberry robots

Raspberries There’s a farm in the UK that grows raspberries. It has always had pickers to come in and harvest the crops at the right time, but now it’s working with an automated picker and the results are looking good. The robot does the work of a person, and does it...

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The room44 manifesto.

The constant in all our lives is change.
The question that we must all ask isn’t ‘what’s going to change?’ but ‘what won’t change?’

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Data kills innovation.

To innovate successfully it is essential to apply creativity, intuition and to start believing the signals you see by reading market landscapes.

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Measure your business in dogs.

If you aren’t looking into the future and planning your place in markets as they develop, you may as well wrap it up and sell out now to give someone else a chance of doing better.

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Customer Experience. I think I’m the consumer exception.

Let’s be honest, innovation doesn’t interest most companies as much as sales. Companies tend to inspect their future when they’re already seeing a drop in sales because their market moved on without them, or because they are doing really well and need to invest some...

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