The latest innovation insights.
room44 specialises in helping clients put together their future-proofed, innovation-based roadmap. You can start today.read more
There are two kinds of companies – those that are doing well and those that aren’t.
In both cases, the answer is to innovate.
Slow innovation. Getting innovation right takes time, and the only way to start is to start.read more
Strategy based on data specifically analysed to meet your need is a newly accurate science and it doesn’t rely entirely on history.read more
When a problem shifts from ‘chronic’ to ‘acute’ our defence mechanisms mobilise and decisions get made that may prove not to be best judged.read more
There’s an adage that says:
The first generation builds it.
The second generation keeps it.
The third generation loses it.
This is really unfair on the third generation. The probability is that the first and second generations just don’t set the third up for success by changing soon enough.
Practically, the room44 innovation audit provides a view of your world that your customers see. Strategically, if you are beginning to think about divestment, investment, or retirement and succession, this will show you how your plans might be helped along.read more
Habits build into an unconscious awareness of your surroundings and staff become attuned to changes in the air. They are expert in their tasks and they know when the picture looks wrong.read more
Auditing the way your company regards innovation and how it pushes initiatives into the market can be a key indicator of business sustainability.
“Creativity is having new ideas. Innovation is doing new things.” – Theodore Levitt.
Please let your creatives create without barriers.
The end of year result should have been underwritten long before Q3.
The innovation forecast has more veracity if it features products and services that meet consumer needs that don’t feature in your competition’s line-up.