room44 blog

The latest innovation insights.

There’s a new normal. Local is the new trusted brand equity.

There’s a new normal. Local is the new trusted brand equity.

New normal Inevitably, the events of the last three months have disrupted business and personal planning. Unprecedented circumstances have that effect. Just before the world went into COVID-19-enforced lockdown, the UK was fixated on Brexit and guess what? It hasn't...

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Nothing changes by looking at it.

Nothing changes by looking at it.

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” - Buckminster Fuller* When a crisis, calamity or catastrophe hits, you can be sure of one thing: there’ll be a load of advice...

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Now is the best time to focus on what comes next.

Now is the best time to focus on what comes next.

After COVID-19, the new ‘normal’ we adjust to will likely be quite different from how things were before. All the more reason to start planning for what comes next, don’t you think? Now is the best time to focus on what comes next.

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Make innovation stick in three steps

Make innovation stick in three steps

Innovation comes in many shapes and sizes but even when it’s done well, the problem of resistance to change rears its head. A proven process will help to make innovation stick.

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