Case Study: 3M/Timestrip

3M Timestrip case study image - water droplet


The 3M corporation is famous for many things – Post-it, Scotch, Dymo, Command adhesive, Filtrete – and the company own brand appears on all the products it makes. We worked with 3M and time-lapse innovators Timestrip to solve a problem for the 3M Filtrete Water Station.

Many filter-based products struggle to get consumers to change filters regularly. We devised a built-in reminder in the form of a time-lapse indicator and worked with Timestrip to adapt its core product to suit the need. A non-digital product solution, Timestrip was an economical choice for the client.

Uniquely, the negotiation settled on the indicator being branded ‘Timestrip’, securing the product’s position as a branded component.

Ensuring consumer compliance with manufacturers’ recommendations is an ongoing challenge; this solution provided the clear commercial benefit of customer satisfaction and higher filter sales.

Timestrip Founder, Reuben Isbitsky says “Tristan is entirely results focused with an instinctive ability to anticipate product and consumer trends. During our six year working relationship Tristan has contributed toward the strategic direction of my company by successfully and repeatedly delivering products from initial concept through to market launch. By developing key relationships and demonstrating great tenacity, Tristan has worked his way into organisations and found the essential product champions we need. Working in a collaborative manner he has ensured Timestrip is integrated into Cosmetics, Personal Care, Filtration and Food Packaging products as well as leading development projects in such sectors as Medical and the Cold-Chain.

I have no hesitation in recommending Tristan and am certain he will continue to launch innovative products and deliver great consumer value and business results.”

Paul Rauker, the 3M lead at that time and now Vice Presidenta/General Manager at Daikin Applied also said “Tristan is a very knowledgable and results oriented individual. He drives to meet and exceed expectations on everything he works on. Professional and courteous while having a great sense of humor which makes him a great asset to any organization he is associated with. I have maintained both a professional and personal relationship and would recommend him for any position he is qualified to complete.”