There is always an opportunity for segmentation across industries and the NFU Mutual has been a successful exponent of this for many years. The company occupies a market position with a unique heritage and is deeply trusted within its target client base.

room44 partnered with a deep web analytics provider to offer a future view of the insurance market, incorporating data drawn both from the surface and the deep web.

Being prepared for market disruption is a useful skill. The emerging trends that were revealed proved to be revelatory. Giving the NFU access to this data has enabled it to consider market developments that its competitors may not see for years to come. Being forewarned and forearmed means product development decisions can be differently justified and the longer range tied back to short-term action planning. A clear example of future forecasting driving strategy.

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