A recent addition to the IRI Worldwide family of businesses, SalesOut has a unique proposition and leads its market for data provision. However, technology and changing market requirements mean the goalposts keep moving.

SalesOut retained room44 to develop innovation catalysts that directed its team thinking. Through workshops and interviews, we delivered an innovation portfolio that mapped viable and feasible service developments along a timeline and a line of increasing difficulty – in other words, a strategy.

With client need at our core, we like to stay in touch and know how SalesOut is developing its value proposition. Happily, work is ongoing. A new energy has generated endorsement for far-reaching changes across the product portfolio, and a vision of what it must do next to stay relevant.

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