When the long term is the hardest thing to focus on, that’s when it’s most important to retain that focus.

When the long term is the hardest thing to focus on, that’s when it’s most important to retain that focus.

In the good old days, we could take a view of markets and see the probable changes that were readable from viewable trends. That was when the pace of change was fast – now things have stepped up to a whole new level. Long-term thinking. Future thinking....
Case study: Altruvita

Case study: Altruvita

A second commission to imagine how an idea could look when presented to consumers in the vitamins, minerals and supplements market. Altruvita asked room44 to position and present its new brand to consumers and to the nutritional advice markets in the UK. As with other...
Case Study: SalesOut

Case Study: SalesOut

A recent addition to the IRI Worldwide family of businesses, SalesOut has a unique proposition and leads its market for data provision. However, technology and changing market requirements mean the goalposts keep moving. SalesOut retained room44 to develop innovation...
Case Study: Fuel Included

Case Study: Fuel Included

Fuel Included (FI) was exclusively a retail broker of electric vehicles when the company submitted to a room44 Design Sprint. A market analysis of the customer VP brought into focus a range of adjacent market options for consideration. In two weeks, we had established...
Case Study: NFU Mutual

Case Study: NFU Mutual

There is always an opportunity for segmentation across industries and the NFU Mutual has been a successful exponent of this for many years. The company occupies a market position with a unique heritage and is deeply trusted within its target client base. room44...
Case Study: ProfBiotics

Case Study: ProfBiotics

The ProfBiotics range was created to commercialise the latest thinking in dietary advice in the form of food supplements. The vitamins, minerals and supplements (VMS) market is sophisticated, densely populated and highly competitive. room44 project-managed a team to...
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