by Tristan Allen | Oct 25, 2020 | Case Studies, General
At the start of 2020, room44 had made the decision to diversify into a business segment that our trend analysis identified as growing. As things turned out, we were right for more reasons that we could have imagined. room44 is delighted to be able to develop ideas for...
by Tristan Allen | Jun 26, 2019 | Case Studies
A second commission to imagine how an idea could look when presented to consumers in the vitamins, minerals and supplements market. Altruvita asked room44 to position and present its new brand to consumers and to the nutritional advice markets in the UK. As with other...
by Tristan Allen | Dec 9, 2017 | Case Studies
A recent addition to the IRI Worldwide family of businesses, SalesOut has a unique proposition and leads its market for data provision. However, technology and changing market requirements mean the goalposts keep moving. SalesOut retained room44 to develop innovation...
by Tristan Allen | Aug 9, 2017 | Case Studies
Fuel Included (FI) was exclusively a retail broker of electric vehicles when the company submitted to a room44 Design Sprint. A market analysis of the customer VP brought into focus a range of adjacent market options for consideration. In two weeks, we had established...
by Tristan Allen | Jul 9, 2017 | Case Studies
There is always an opportunity for segmentation across industries and the NFU Mutual has been a successful exponent of this for many years. The company occupies a market position with a unique heritage and is deeply trusted within its target client base. room44...
by Tristan Allen | Dec 9, 2016 | Case Studies
The ProfBiotics range was created to commercialise the latest thinking in dietary advice in the form of food supplements. The vitamins, minerals and supplements (VMS) market is sophisticated, densely populated and highly competitive. room44 project-managed a team to...
