by Tristan Allen | Jun 2, 2020 | Case Studies, Design Thinking, Future forecasting, Future landscaping, future thinking, scenario planning
New normal Inevitably, the events of the last three months have disrupted business and personal planning. Unprecedented circumstances have that effect. Just before the world went into COVID-19-enforced lockdown, the UK was fixated on Brexit and guess what? It...
by Tristan Allen | Mar 13, 2020 | Case Studies, Company lifecycle, Design Thinking, Future forecasting, Future landscaping, future thinking, General, ideation, Innovation consulting, Innovation strategy, Innovation trends
In the good old days, we could take a view of markets and see the probable changes that were readable from viewable trends. That was when the pace of change was fast – now things have stepped up to a whole new level. Long-term thinking. Future thinking....
by Tristan Allen | Jun 26, 2019 | Case Studies
A second commission to imagine how an idea could look when presented to consumers in the vitamins, minerals and supplements market. Altruvita asked room44 to position and present its new brand to consumers and to the nutritional advice markets in the UK. As with other...
by Tristan Allen | Dec 9, 2017 | Case Studies
A recent addition to the IRI Worldwide family of businesses, SalesOut has a unique proposition and leads its market for data provision. However, technology and changing market requirements mean the goalposts keep moving. SalesOut retained room44 to develop innovation...
by Tristan Allen | Aug 9, 2017 | Case Studies
Fuel Included (FI) was exclusively a retail broker of electric vehicles when the company submitted to a room44 Design Sprint. A market analysis of the customer VP brought into focus a range of adjacent market options for consideration. In two weeks, we had established...
by Tristan Allen | Jul 9, 2017 | Case Studies
There is always an opportunity for segmentation across industries and the NFU Mutual has been a successful exponent of this for many years. The company occupies a market position with a unique heritage and is deeply trusted within its target client base. room44...
