If it’s a good idea for 2050, it’s a good idea for now.

If it’s a good idea for 2050, it’s a good idea for now.

Companies are recognising that consumers are attracted to brands who do more than just tell them how great they are. Brands with a purpose rate more highly in the EQ stakes (for more about EQ/Emotional Quotient read my blog here). Your brand marks you out The legacy...
Customer Experience. I think I’m the consumer exception.

Customer Experience. I think I’m the consumer exception.

Let’s be honest, innovation doesn’t interest most companies as much as sales. Companies tend to inspect their future when they’re already seeing a drop in sales because their market moved on without them, or because they are doing really well and need to invest some...
Trends spotted early mean new business. Trends spotted early and ignored, don’t.

Trends spotted early mean new business. Trends spotted early and ignored, don’t.

This is a tale of missed opportunity. It features an emerging trend, an industry struggling to grow and short-term decision making. In March 2017, we picked up chatter about a concept that we thought would interest the insurance industry. We interviewed the UCLA...
Case study: Altruvita

Case study: Altruvita

A second commission to imagine how an idea could look when presented to consumers in the vitamins, minerals and supplements market. Altruvita asked room44 to position and present its new brand to consumers and to the nutritional advice markets in the UK. As with other...
Case Study: SalesOut

Case Study: SalesOut

A recent addition to the IRI Worldwide family of businesses, SalesOut has a unique proposition and leads its market for data provision. However, technology and changing market requirements mean the goalposts keep moving. SalesOut retained room44 to develop innovation...
Case Study: Fuel Included

Case Study: Fuel Included

Fuel Included (FI) was exclusively a retail broker of electric vehicles when the company submitted to a room44 Design Sprint. A market analysis of the customer VP brought into focus a range of adjacent market options for consideration. In two weeks, we had established...
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