The way you do anything is the way you do everything. Innovation in 2020.

The way you do anything is the way you do everything. Innovation in 2020.

2020 is 10% done. How was it for you? The next obvious question is, what has been different so far this year? It’s not always easy to read but it is true to say that the way you do anything is the way you do everything. For example, have you tried pulling an...
Disrupt to stand out: why ‘purpose’ in business starts with innovative thinking.

Disrupt to stand out: why ‘purpose’ in business starts with innovative thinking.

As you sit down to write your 2020 budget plan, ask yourself this question: how different will this plan make us look by this time next year? It’s likely, in many cases, that the answer is, ‘it won’t.’ This is something we can help to change. Here’s why and here’s...
2019: the year of ‘not another one’.

2019: the year of ‘not another one’.

Retail space is display space. Not selling space. It’s three years since British Home Stores went into administration. Three years, and so many signals that UK retail is not in a happy place, yet successive retail failures quickly followed. The demise of Toys ‘R’ Us...
The way you do anything is the way you do everything.

The way you do anything is the way you do everything.

To look for insight where you’ve always looked, or where you know your competitors look, isn’t going to provide you with business insulation. The eruption of new business start-ups and the resultant increase in business failures makes the chance of existing business...
‘Sustainable’ shouldn’t mean ‘a bit less crap’.

‘Sustainable’ shouldn’t mean ‘a bit less crap’.

Go to a packaging or any other trade show, and see the plethora of ‘sustainable’ claims displayed on stands. The initiative to reduce consumption of virgin raw materials is well-intentioned. Consumers, aided by a gathering momentum around circular product design, have...
room44 How can we help?