Question: can we tell you what you should do next?

Question: can we tell you what you should do next?

When nothing in the data indicates what your future holds, you must work out what will keep your product relevant to its market. This is what innovation consulting takes care of. Clients can be contrary. What they say they want and what they actually want aren’t...
2020 is 30% time gone. Is the way you do anything still the way you do everything?

2020 is 30% time gone. Is the way you do anything still the way you do everything?

Back on the 6th of February we posted a blog called ‘The way you do anything is the way you do everything. Innovation in 2020’ and reminded you that 2020 was 10% done already. Unfortunately, it’s also true that nothing we know in May was how we...
The future? It’ll take care of itself. You need to take care of you.

The future? It’ll take care of itself. You need to take care of you.

If you feel that the chasmic changes we’re all experiencing will affect your relationship with your customers, now is the time to work on that issue. The future will take care of itself and you need to take care of you. What surprises our clients is how room44 pays...
Now is the best time to focus on what comes next.

Now is the best time to focus on what comes next.

For many businesses, Q4 may be the next best time to launch an innovation, internally or externally. But now is the best time to focus on what comes next. For millions of people sent home from the workplace, the COVID-19 crisis might be providing their first...
When the long term is the hardest thing to focus on, that’s when it’s most important to retain that focus.

When the long term is the hardest thing to focus on, that’s when it’s most important to retain that focus.

In the good old days, we could take a view of markets and see the probable changes that were readable from viewable trends. That was when the pace of change was fast – now things have stepped up to a whole new level. Long-term thinking. Future thinking....
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