2019: the year of ‘not another one’.

2019: the year of ‘not another one’.

Retail space is display space. Not selling space. It’s three years since British Home Stores went into administration. Three years, and so many signals that UK retail is not in a happy place, yet successive retail failures quickly followed. The demise of Toys ‘R’ Us...
The way you do anything is the way you do everything.

The way you do anything is the way you do everything.

To look for insight where you’ve always looked, or where you know your competitors look, isn’t going to provide you with business insulation. The eruption of new business start-ups and the resultant increase in business failures makes the chance of existing business...
‘Sustainable’ shouldn’t mean ‘a bit less crap’.

‘Sustainable’ shouldn’t mean ‘a bit less crap’.

Go to a packaging or any other trade show, and see the plethora of ‘sustainable’ claims displayed on stands. The initiative to reduce consumption of virgin raw materials is well-intentioned. Consumers, aided by a gathering momentum around circular product design, have...
Precrastination. Loading the front end of the creative process.

Precrastination. Loading the front end of the creative process.

We all procrastinate. It’s time for my lunchtime run, but I’ll just finish working through these emails… The lawn needs mowing, but I think I’ll go for that run I missed at lunchtime… There’s a deck I need to proof-read, but I’ve found a fascinating piece in the...
If it’s a good idea for 2050, it’s a good idea for now.

If it’s a good idea for 2050, it’s a good idea for now.

Companies are recognising that consumers are attracted to brands who do more than just tell them how great they are. Brands with a purpose rate more highly in the EQ stakes (for more about EQ/Emotional Quotient read my blog here). Your brand marks you out The legacy...
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