by Tristan Allen | Aug 30, 2019 | Company lifecycle, Consumer insight, Design Thinking, General, Innovation, Innovation consulting, Innovation strategy, Innovation training, Product development
Old dog My last dog made it to fifteen. Coincidentally, this is about the lifecycle of a successful company today. Sure, there are exceptions, but fifteen years is the average brand lifecycle now according to people like PWC. During the life of that dog, who was...
by Tristan Allen | Aug 19, 2019 | Consumer insight, Design Thinking, Future forecasting, Future landscaping, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation trends, Product development, Strategy
The ideas economy is great. Having ideas is where innovation-based strategy starts. The problem that business leaders have, is not looking for great ideas; it’s choosing one. Unless ideas translate into action, a launch and an experience that consumers value,...
by Tristan Allen | Aug 5, 2019 | Case Studies, Consumer insight, Design Thinking, Future landscaping, General, Innovation consultancy, Innovation strategy, Innovation trends, Innovation workshops, Product development, Product lifecycle, scenario planning, Scenarios planning
Let’s be honest, innovation doesn’t interest most companies as much as sales. Companies tend to inspect their future when they’re already seeing a drop in sales because their market moved on without them, or because they are doing really well and need to invest some...
by Tristan Allen | Jul 22, 2019 | Consumer insight, Design Thinking, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development, Product lifecycle, Strategy
Brand value Car sales guys are pretty good at customer service. In my experience, service desks aren’t always. Problem: the last impression your customer has of your brand is the thing they take to market when they buy again. Where have you come across this kind of...
by Tristan Allen | Jul 15, 2019 | Company lifecycle, Consumer insight, Design Thinking, Future forecasting, General, Innovation, Innovation consulting, Innovation training, Innovation trends, Innovation workshops
If your metric of ‘ideation’ success is to fill a wall with coloured squares, you will probably never miss your target at an innovation workshop. Sticky notes are the friend of the unskilled moderator. Of course, sticky notes are a great thing, functionally. The...
by Tristan Allen | Jul 15, 2019 | Company lifecycle, Consumer insight, Design Thinking, Future forecasting, future thinking, General, Innovation, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Product development, Strategy
When it’s done effectively, innovation defines a roadmap, sets explicit objectives, and provides a guide for everyone in your organisation to follow. There are two issues that innovation must resolve to succeed: The need for change must be owned right across an...
