by Tristan Allen | Mar 21, 2019 | Consumer insight, Design Thinking, Innovation consultancy, Innovation strategy, Innovation workshops
Presenting at a trade event gets the creative juices flowing. Sometimes this can be a good thing. Sometimes it leads to other ideas. This is what happened this week. I was invited to present a short deck at Pro2Pac at London’s Excel. Appended to the annual IFE...
by Tristan Allen | Mar 7, 2019 | Consumer insight, Design Thinking, General, Innovation consultancy, Innovation consulting, Innovation training, Strategy
Innovation consultants aren’t obvious in every coffee shop. We can’t be picked out by our black uniform (architects), or that slightly dishevelled and wired look (junior doctors), or even the button-down shirted, penny loafer and blue suit-wearing business type...
by Tristan Allen | Mar 7, 2019 | Case Studies, Consumer insight, Design Thinking, General, Innovation consultancy, Innovation consulting, Strategy
Five healthcare trends and five pieces of advice to help you find the next best-selling consumer healthcare product Launching new products takes energy, tenacity, focus and bloody-mindedness (don’t underestimate the bloody-mindedness). In the healthcare market, this...
by Tristan Allen | Feb 12, 2019 | Consumer insight, Future forecasting, Future landscaping, future thinking, Innovation consulting, Innovation strategy
Why do companies seem great while the founder is in place and then gradually wither to nothing? My dad started his jewellery retail business in the late 1960s. He grew it to three shops and planned for his family to succeed him. Then the 1970s came along. Petrol was...
by Tristan Allen | Jan 28, 2019 | Consumer insight, Innovation consultancy, Innovation consulting, Innovation strategy
When you call your next assembly, staff meeting or write a directors’ newsletter, stick something with ‘innovation’ in the title and it’s expected to grab the attention and get everyone buzzing. If it’s nothing else, innovation is definitely a buzz word. Reactions to...
by Tristan Allen | Dec 17, 2018 | Consumer insight, Future forecasting, future thinking, Scenarios planning
Writing about reading: a content-based strategy for everything we do in innovation. When we started room44 in 2014, one of the decisions we made was to focus our marketing and research on the written word. Sounds obvious? Maybe. The way all research is done, at one...
