by Tristan Allen | Apr 21, 2020 | Company lifecycle, Consumer insight, Design Thinking, Future forecasting, Future landscaping, future thinking, Innovation consulting
If you feel that the chasmic changes we’re all experiencing will affect your relationship with your customers, now is the time to work on that issue. The future will take care of itself and you need to take care of you. What surprises our clients is how room44 pays...
by Tristan Allen | Apr 15, 2020 | Consumer insight, Design Thinking, Future landscaping, future thinking, Innovation consulting, Innovation strategy, Innovation trends, Innovation workshops, scenario planning, Strategy
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” – Buckminster Fuller* When a crisis, calamity or catastrophe hits, you can be sure of one thing: there’ll be a load of...
by Tristan Allen | Nov 11, 2019 | Company lifecycle, Consumer insight, Design Thinking, Future forecasting, Future landscaping, future thinking, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development, Product lifecycle, scenario planning, Strategy
Retail space is display space. Not selling space. It’s three years since British Home Stores went into administration. Three years, and so many signals that UK retail is not in a happy place, yet successive retail failures quickly followed. The demise of Toys ‘R’ Us...
by Tristan Allen | Oct 15, 2019 | Company lifecycle, Consumer insight, Design Thinking, Future forecasting, Future landscaping, future thinking, Innovation, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product lifecycle, Scenarios planning
Go to a packaging or any other trade show, and see the plethora of ‘sustainable’ claims displayed on stands. The initiative to reduce consumption of virgin raw materials is well-intentioned. Consumers, aided by a gathering momentum around circular product design, have...
by Tristan Allen | Aug 30, 2019 | Company lifecycle, Consumer insight, Design Thinking, General, Innovation, Innovation consulting, Innovation strategy, Innovation training, Product development
Old dog My last dog made it to fifteen. Coincidentally, this is about the lifecycle of a successful company today. Sure, there are exceptions, but fifteen years is the average brand lifecycle now according to people like PWC. During the life of that dog, who was...
by Tristan Allen | Aug 19, 2019 | Consumer insight, Design Thinking, Future forecasting, Future landscaping, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation trends, Product development, Strategy
The ideas economy is great. Having ideas is where innovation-based strategy starts. The problem that business leaders have, is not looking for great ideas; it’s choosing one. Unless ideas translate into action, a launch and an experience that consumers value,...
