by Tristan Allen | Nov 11, 2019 | Company lifecycle, Consumer insight, Design Thinking, Future forecasting, Future landscaping, future thinking, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development, Product lifecycle, scenario planning, Strategy
Retail space is display space. Not selling space. It’s three years since British Home Stores went into administration. Three years, and so many signals that UK retail is not in a happy place, yet successive retail failures quickly followed. The demise of Toys ‘R’ Us...
by Tristan Allen | Oct 15, 2019 | Company lifecycle, Consumer insight, Design Thinking, Future forecasting, Future landscaping, future thinking, Innovation, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product lifecycle, Scenarios planning
Go to a packaging or any other trade show, and see the plethora of ‘sustainable’ claims displayed on stands. The initiative to reduce consumption of virgin raw materials is well-intentioned. Consumers, aided by a gathering momentum around circular product design, have...
by Tristan Allen | Aug 30, 2019 | Company lifecycle, Consumer insight, Design Thinking, General, Innovation, Innovation consulting, Innovation strategy, Innovation training, Product development
Old dog My last dog made it to fifteen. Coincidentally, this is about the lifecycle of a successful company today. Sure, there are exceptions, but fifteen years is the average brand lifecycle now according to people like PWC. During the life of that dog, who was...
by Tristan Allen | Aug 19, 2019 | Consumer insight, Design Thinking, Future forecasting, Future landscaping, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation trends, Product development, Strategy
The ideas economy is great. Having ideas is where innovation-based strategy starts. The problem that business leaders have, is not looking for great ideas; it’s choosing one. Unless ideas translate into action, a launch and an experience that consumers value,...
by Tristan Allen | Aug 5, 2019 | Consumer insight, Design Thinking, Future landscaping, General, Innovation consultancy, Innovation strategy, Innovation trends, Innovation workshops, Product development, Product lifecycle, scenario planning, Scenarios planning
Let’s be honest, innovation doesn’t interest most companies as much as sales. Companies tend to inspect their future when they’re already seeing a drop in sales because their market moved on without them, or because they are doing really well and need to invest some...
by Tristan Allen | Jul 22, 2019 | Consumer insight, Design Thinking, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development, Product lifecycle, Strategy
Brand value Car sales guys are pretty good at customer service. In my experience, service desks aren’t always. Problem: the last impression your customer has of your brand is the thing they take to market when they buy again. Where have you come across this kind of...
