by Tristan Allen | Jul 6, 2020 | Design Thinking, Innovation consulting, Innovation strategy, Innovation trends
Established brands, with overhead management and ’growth’ as performance metrics aren’t likely to innovate for the right reasons, if at all. The innovation ceiling gets in the way. Do you work with a brand that has market share? Is your KPI to increase it? Welcome to...
by Tristan Allen | Jul 3, 2020 | Company lifecycle, Design Thinking, Future forecasting, future thinking, General, Innovation, Innovation consulting, innovation process, Innovation trends
When nothing in the data indicates what your future holds, you must work out what will keep your product relevant to its market. This is what innovation consulting takes care of. Clients can be contrary. What they say they want and what they actually want aren’t...
by Tristan Allen | Jun 15, 2020 | Company lifecycle, Design Thinking, Future forecasting, future thinking, Innovation consulting, Product development, scenario planning
Supply chains and the hospitality market are decoupling, signalling a resurgence of mindful consumption in a high street near you. New demand will bring back variety to the domestic landscape. Twelve weeks ago you: probably had to explain what a Zoom meeting...
by Tristan Allen | Jun 6, 2020 | Design Thinking, Future forecasting, Future landscaping, future thinking, General, Innovation consulting, scenario planning, Strategy
Enforced or voluntary migration puts people into survival mode and catalyses market disruption and growth in the places they go to. The job losses due to COVID-19 present an opportunity for those who have been forced to move on. Your ex-staff are your new competitors....
by Tristan Allen | Jun 2, 2020 | Case Studies, Design Thinking, Future forecasting, Future landscaping, future thinking, scenario planning
New normal Inevitably, the events of the last three months have disrupted business and personal planning. Unprecedented circumstances have that effect. Just before the world went into COVID-19-enforced lockdown, the UK was fixated on Brexit and guess what? It...
by Tristan Allen | Apr 21, 2020 | Company lifecycle, Consumer insight, Design Thinking, Future forecasting, Future landscaping, future thinking, Innovation consulting
If you feel that the chasmic changes we’re all experiencing will affect your relationship with your customers, now is the time to work on that issue. The future will take care of itself and you need to take care of you. What surprises our clients is how room44 pays...
