by Tristan Allen | Jun 12, 2019 | Case Studies, Design Thinking, future thinking, Innovation consulting, Innovation strategy, Innovation trends, Strategy
David got a call from his CEO. Having been to an innovation forum, she wants to introduce a programme of innovation. Where to start? The company’s not short of good ideas. They have people visiting trade shows all the time. David goes to networking meetings at least...
by Tristan Allen | Jun 11, 2019 | Consumer insight, Design Thinking, Future forecasting, future thinking, General, Innovation consultancy
I started room44 as an innovation consultancy with a vision that we could train teams to plan for their future success by seeing changes in their markets through the eyes of consumers. That we could teach them to look proactively at world trends for signals that would...
by Tristan Allen | May 19, 2019 | Consumer insight, Design Thinking, future thinking, Innovation consulting, Innovation strategy, Innovation trends, Innovation workshops
People often refer to innovation as what happens in the future. But, for us, the future means what happens in this budget year. In 2019, Millennials still hold the top spot in the most important consumer rankings (depending on what you sell). They are, of course,...
by Tristan Allen | May 15, 2019 | Design Thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation workshops
The last impression your customer has of your brand is the thing they take to market when they buy again. Brand value Car sales guys are pretty good at customer service. In my experience, service desks aren’t. Problem: the last impression your customer has of your...
by Tristan Allen | May 11, 2019 | Design Thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development
It’s been suggested that children are too young to sit in classrooms and that they should come back when they’re old enough to know they need to learn something. In the Innovation Ecosystem podcast, “Technonomics and why my profits might disappear”, McKinsey advisor...
by Tristan Allen | Apr 29, 2019 | Consumer insight, Design Thinking, Innovation strategy, Innovation training, Innovation trends
Sometimes innovation feels too hard and takes too long to begin when common sense says ‘good enough’ is fine. Radical solutions may be the best way forward but a single step moves the game on far enough for the next step to feel more possible – and the...
