by Tristan Allen | Apr 23, 2019 | Consumer insight, Design Thinking, Future forecasting, Future landscaping, future thinking
Look through your LinkedIn feed any day of any week and you’ll find a discussion about homeworking. An enlightened manager will be lauded as a visionary for letting a team work from home for some of the week, and somewhere in the thread there’ll be a comment and the...
by Tristan Allen | Mar 4, 2019 | Design Thinking, Future forecasting, future thinking, General, Innovation consultancy, Scenarios planning
As you get close to your end of Q1, 2019 budget presentations, one thing becomes blindingly obvious: stakeholders don’t apply logic to targets and plans. If your stakeholders are also your investors – bad luck. They’re even less likely to be sympathetic to a plan that...
by Tristan Allen | Feb 25, 2019 | Case Studies, Future forecasting, future thinking, Innovation strategy
The tension that sits between selling a future strategic position and selling value now is not easily fixed. Everybody understands why the pull of the future is less strong than the current target and the £1 revenue in your pocket is worth more than the £10 you may...
by Tristan Allen | Feb 12, 2019 | Consumer insight, Future forecasting, Future landscaping, future thinking, Innovation consulting, Innovation strategy
Why do companies seem great while the founder is in place and then gradually wither to nothing? My dad started his jewellery retail business in the late 1960s. He grew it to three shops and planned for his family to succeed him. Then the 1970s came along. Petrol was...
by Tristan Allen | Feb 11, 2019 | Design Thinking, Future forecasting, future thinking, Innovation consulting, Innovation strategy, Innovation workshops, Scenarios planning
Practically, the room44 innovation audit provides a view of your world that your customers see. Strategically, if you are beginning to think about divestment, investment, or retirement and succession, this will show you how your plans might be helped along. Say...
by Tristan Allen | Jan 14, 2019 | Future forecasting, Future landscaping, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Scenarios planning
You’ve got a great website. You’ve got a switched-on digital team. You’ve got funky ads, and your consumer segment is buzzing every time the brand says something. But sales aren’t so great, not really. You’re doing OK, but the cost per click is rising, so the budget...
