by Tristan Allen | Sep 13, 2019 | Design Thinking, Future forecasting, Future landscaping, future thinking, General, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Product development, Product lifecycle, Scenarios planning, Strategic endpoint, Strategy
At room44 we have to maintain an agnostic view of every client’s business. To deliver landscaping strategies that present our customers with perspectives they couldn’t see for themselves, by themselves, and to be able to extrapolate an idea into a product concept that...
by Tristan Allen | Sep 13, 2019 | Design Thinking, Future forecasting, Future landscaping, Innovation, Innovation consultancy, Innovation strategy, Innovation trends, Product development
Apple was innovative. Now it launches no new ideas and has fallen behind in the AI stakes. Mid-term, what will Apple do to pull it back? While it was the first $trillion company, and makes more profit than any of its key rivals, it hasn’t invested in gathering data in...
by Tristan Allen | Sep 13, 2019 | Design Thinking, Future forecasting, Future landscaping, Innovation training, Innovation trends
Innovation, ‘new’ product development and creative strategy all have one thing in common; they are forward thinking concepts. Ideas that you have today will launch in the future, into a future market landscape and meet a need for a future consumer. Nothing...
by Tristan Allen | Aug 29, 2019 | Design Thinking, Future forecasting, Innovation, Innovation consultancy, Innovation consulting, Innovation strategy, Product lifecycle
Malcom Gladwell, in his new book Talking to Strangers, discusses the misunderstandings that arise when what you say isn’t what you mean. For an aspirational business leader, this can easily be resolved with some clarity of purpose (remember ‘purpose’? It’s that...
by Tristan Allen | Aug 19, 2019 | Consumer insight, Design Thinking, Future forecasting, Future landscaping, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation trends, Product development, Strategy
The ideas economy is great. Having ideas is where innovation-based strategy starts. The problem that business leaders have, is not looking for great ideas; it’s choosing one. Unless ideas translate into action, a launch and an experience that consumers value,...
by Tristan Allen | Aug 9, 2019 | Case Studies, Company lifecycle, Design Thinking, Future forecasting, Future landscaping, future thinking, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development
Companies are recognising that consumers are attracted to brands who do more than just tell them how great they are. Brands with a purpose rate more highly in the EQ stakes (for more about EQ/Emotional Quotient read my blog here). Your brand marks you out The legacy...
