by Tristan Allen | Feb 12, 2019 | Consumer insight, Future forecasting, Future landscaping, future thinking, Innovation consulting, Innovation strategy
Why do companies seem great while the founder is in place and then gradually wither to nothing? My dad started his jewellery retail business in the late 1960s. He grew it to three shops and planned for his family to succeed him. Then the 1970s came along. Petrol was...
by Tristan Allen | Feb 11, 2019 | Design Thinking, Future forecasting, future thinking, Innovation consulting, Innovation strategy, Innovation workshops, Scenarios planning
Practically, the room44 innovation audit provides a view of your world that your customers see. Strategically, if you are beginning to think about divestment, investment, or retirement and succession, this will show you how your plans might be helped along. Say...
by Tristan Allen | Jan 14, 2019 | Future forecasting, Future landscaping, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Scenarios planning
You’ve got a great website. You’ve got a switched-on digital team. You’ve got funky ads, and your consumer segment is buzzing every time the brand says something. But sales aren’t so great, not really. You’re doing OK, but the cost per click is rising, so the budget...
by Tristan Allen | Dec 17, 2018 | Consumer insight, Future forecasting, future thinking, Scenarios planning
Writing about reading: a content-based strategy for everything we do in innovation. When we started room44 in 2014, one of the decisions we made was to focus our marketing and research on the written word. Sounds obvious? Maybe. The way all research is done, at one...
by Tristan Allen | Dec 10, 2018 | Consumer insight, Future forecasting, Future landscaping, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Scenarios planning
If you haven’t heard of cross platform Apps until now and don’t see a connection with your market, it doesn’t mean something isn’t happening. It just means you haven’t seen it yet. We can change that and put you in a competitively stronger position. It starts with a...
by Tristan Allen | Nov 19, 2018 | Future forecasting, Innovation coaching, Innovation consultancy, Innovation consulting, Scenarios planning
How did you go bankrupt? Two ways: gradually, then suddenly. Ernest Hemingway has been both heralded and derided: spectacular author and committed hedonist. In that quote, from ‘The Sun Also Rises’, he summed up the SME’s biggest fear. The curse of the business owner...
