The room44 manifesto.

The room44 manifesto.

At room44 we have to maintain an agnostic view of every client’s business. To deliver landscaping strategies that present our customers with perspectives they couldn’t see for themselves, by themselves, and to be able to extrapolate an idea into a product concept that...
Is your product lifecycle based on policy, strategy or blind faith?

Is your product lifecycle based on policy, strategy or blind faith?

Malcom Gladwell, in his new book Talking to Strangers, discusses the misunderstandings that arise when what you say isn’t what you mean. For an aspirational business leader, this can easily be resolved with some clarity of purpose (remember ‘purpose’? It’s that...
A strategy is an actionable plan that needs action.

A strategy is an actionable plan that needs action.

The ideas economy is great. Having ideas is where innovation-based strategy starts. The problem that business leaders have, is not looking for great ideas; it’s choosing one. Unless ideas translate into action, a launch and an experience that consumers value,...
If it’s a good idea for 2050, it’s a good idea for now.

If it’s a good idea for 2050, it’s a good idea for now.

Companies are recognising that consumers are attracted to brands who do more than just tell them how great they are. Brands with a purpose rate more highly in the EQ stakes (for more about EQ/Emotional Quotient read my blog here). Your brand marks you out The legacy...
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