by Tristan Allen | Feb 12, 2019 | Consumer insight, Future forecasting, Future landscaping, future thinking, Innovation consulting, Innovation strategy
Why do companies seem great while the founder is in place and then gradually wither to nothing? My dad started his jewellery retail business in the late 1960s. He grew it to three shops and planned for his family to succeed him. Then the 1970s came along. Petrol was...
by Tristan Allen | Feb 4, 2019 | Design Thinking, Future landscaping, Innovation consultancy, Innovation strategy
History tells us that the likelihood of most companies surviving much beyond the founder’s involvement is slim. Many businesses get bought, absorbed into other companies or simply fail. In fact, according to John Elkann at Fiat, only 49 companies per million last...
by Tristan Allen | Jan 14, 2019 | Future forecasting, Future landscaping, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Scenarios planning
You’ve got a great website. You’ve got a switched-on digital team. You’ve got funky ads, and your consumer segment is buzzing every time the brand says something. But sales aren’t so great, not really. You’re doing OK, but the cost per click is rising, so the budget...
by Tristan Allen | Dec 10, 2018 | Consumer insight, Future forecasting, Future landscaping, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Scenarios planning
If you haven’t heard of cross platform Apps until now and don’t see a connection with your market, it doesn’t mean something isn’t happening. It just means you haven’t seen it yet. We can change that and put you in a competitively stronger position. It starts with a...
by Tristan Allen | Dec 4, 2018 | Future landscaping, Innovation consultancy, Innovation strategy, Scenarios planning
You’re all getting ready for the Christmas holiday (except retailers, delivery drivers, passive income-ers…) and the FD/CFO issues the second knock-back that will turn the annual budget pitch-fest into a fist fight, just in time for the Christmas party. Happy days....
by Tristan Allen | Oct 30, 2018 | Future forecasting, Future landscaping, Innovation coaching, Innovation consulting, Innovation strategy
Drive into any town on any day of the week and you’ll join the masses sitting in their cars getting stressed. While you sit there, cyclists and skateboarders will glide by, and they may get to work before you or they may not. And you might think: look at those losers...
