by Tristan Allen | Mar 24, 2021 | Design Thinking, Future forecasting, Future landscaping, scenario planning, Strategy
The last few months may have been tough for some of you because of the limitations on work and communication, but for others it has been a period of blessed relief. Coming out of lockdown and back into a regular work pattern will fill some people with dread....
by Tristan Allen | Mar 10, 2021 | Consumer insight, Future landscaping, Innovation consulting, Innovation training, Innovation workshops, scenario planning
Without catalysts, the facts you see are the facts as they are – not as they will be. The analysis was right, but the facts were wrong. If you’ve read much of room44’s content over the last few years, you’ll know that our passion is revealing insight and trends from...
by Tristan Allen | Dec 16, 2020 | Case Studies, Future forecasting, Future landscaping, scenario planning
Since we started our business in 2014, room44’s aim has always been to be a bit different. ‘Thinking differently’ has unfortunately become something of a cliché, and future-proofing has become rather under-valued since COVID-19 knocked everybody for six. Reading the...
by Tristan Allen | Oct 25, 2020 | Design Thinking, Future landscaping, future thinking, General, ideation, Innovation consulting, Innovation workshops
Times are tough and nothing is as it was, so it’s understandable that brands are taking a long, hard look at what they do next. We get that. But when you write to us, or occasionally call, to say, ‘We’re planning an ideation session/hackathon/creative competition and...
by Tristan Allen | Jul 26, 2020 | Future forecasting, Future landscaping, future thinking
Dear ‘January Tristan’, ‘July Tristan’ here. I thought it may be useful to send you a few lines from your future to let you know what to expect and, perhaps, to help you plan for the next few months. Everything changes Above all, there is one thing you need to know...
by Tristan Allen | Jul 19, 2020 | Company lifecycle, Future forecasting, Future landscaping, future thinking, Innovation training, Innovation workshops
I don’t mean, hey wake up and smell the coffee – you’re going out of business!!! I mean, change is happening and you are being affected. There’s an opportunity to innovate if you read the signs of disruption and act before your approach becomes “an exaggerated...
