by Tristan Allen | Feb 12, 2019 | Consumer insight, Future forecasting, Future landscaping, future thinking, Innovation consulting, Innovation strategy
Why do companies seem great while the founder is in place and then gradually wither to nothing? My dad started his jewellery retail business in the late 1960s. He grew it to three shops and planned for his family to succeed him. Then the 1970s came along. Petrol was...
by Tristan Allen | Feb 11, 2019 | Design Thinking, Future forecasting, future thinking, Innovation consulting, Innovation strategy, Innovation workshops, Scenarios planning
Practically, the room44 innovation audit provides a view of your world that your customers see. Strategically, if you are beginning to think about divestment, investment, or retirement and succession, this will show you how your plans might be helped along. Say...
by Tristan Allen | Jan 29, 2019 | Design Thinking, future thinking, Innovation strategy
Product trend-spotting is a bit like birdwatching, or chasing hurricanes. You know they’re out there, but you don’t know when or where they’re going to show up. Patterns from the past may tell us roughly what to expect, but the actual event is harder to predict. So,...
by Tristan Allen | Jan 21, 2019 | future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Scenarios planning
UK businesses have a little under two months to watch Brexit unfold and try to decide how to move forward. Conventional advice is to watch the pennies and mitigate the risk of getting caught out if and when rules change. This is brilliant news for innovators. Your...
by Tristan Allen | Jan 20, 2019 | future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Scenarios planning
In 2016 I represented Team GB as a triathlete. Two and a half years ago. The spring after, I had a bike crash while training in the Spanish countryside. After leaving skin on the road and taking three months to get back on a bike, I figured I was on the road back to...
by Tristan Allen | Jan 14, 2019 | Future forecasting, Future landscaping, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Scenarios planning
You’ve got a great website. You’ve got a switched-on digital team. You’ve got funky ads, and your consumer segment is buzzing every time the brand says something. But sales aren’t so great, not really. You’re doing OK, but the cost per click is rising, so the budget...
