by Tristan Allen | Sep 13, 2019 | Design Thinking, Future forecasting, Future landscaping, future thinking, General, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Product development, Product lifecycle, Scenarios planning, Strategic endpoint, Strategy
At room44 we have to maintain an agnostic view of every client’s business. To deliver landscaping strategies that present our customers with perspectives they couldn’t see for themselves, by themselves, and to be able to extrapolate an idea into a product concept that...
by Tristan Allen | Sep 6, 2019 | Company lifecycle, Design Thinking, Future landscaping, future thinking, Innovation consulting, Product development, Product lifecycle
We all procrastinate. It’s time for my lunchtime run, but I’ll just finish working through these emails… The lawn needs mowing, but I think I’ll go for that run I missed at lunchtime… There’s a deck I need to proof-read, but I’ve found a fascinating piece in the...
by Tristan Allen | Aug 19, 2019 | Consumer insight, Design Thinking, Future forecasting, Future landscaping, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation trends, Product development, Strategy
The ideas economy is great. Having ideas is where innovation-based strategy starts. The problem that business leaders have, is not looking for great ideas; it’s choosing one. Unless ideas translate into action, a launch and an experience that consumers value,...
by Tristan Allen | Aug 9, 2019 | Case Studies, Company lifecycle, Design Thinking, Future forecasting, Future landscaping, future thinking, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development
Companies are recognising that consumers are attracted to brands who do more than just tell them how great they are. Brands with a purpose rate more highly in the EQ stakes (for more about EQ/Emotional Quotient read my blog here). Your brand marks you out The legacy...
by Tristan Allen | Jul 22, 2019 | Consumer insight, Design Thinking, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development, Product lifecycle, Strategy
Brand value Car sales guys are pretty good at customer service. In my experience, service desks aren’t always. Problem: the last impression your customer has of your brand is the thing they take to market when they buy again. Where have you come across this kind of...
by Tristan Allen | Jul 15, 2019 | Company lifecycle, Consumer insight, Design Thinking, Future forecasting, future thinking, General, Innovation, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Product development, Strategy
When it’s done effectively, innovation defines a roadmap, sets explicit objectives, and provides a guide for everyone in your organisation to follow. There are two issues that innovation must resolve to succeed: The need for change must be owned right across an...
