Hallelujah for the lifecycle!

Hallelujah for the lifecycle!

Like a great song, a product can have a development trajectory. Here’s how a product can be nurtured over the 2020 – 2030 decade. 1984 When Leonard Cohen released Hallelujah, probably his most recognisable song, in 1984, he did so after a struggle. If...
The room44 manifesto.

The room44 manifesto.

At room44 we have to maintain an agnostic view of every client’s business. To deliver landscaping strategies that present our customers with perspectives they couldn’t see for themselves, by themselves, and to be able to extrapolate an idea into a product concept that...
Customer Experience. I think I’m the consumer exception.

Customer Experience. I think I’m the consumer exception.

Let’s be honest, innovation doesn’t interest most companies as much as sales. Companies tend to inspect their future when they’re already seeing a drop in sales because their market moved on without them, or because they are doing really well and need to invest some...
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