by Tristan Allen | Oct 25, 2020 | Design Thinking, Future landscaping, future thinking, General, ideation, Innovation consulting, Innovation workshops
Times are tough and nothing is as it was, so it’s understandable that brands are taking a long, hard look at what they do next. We get that. But when you write to us, or occasionally call, to say, ‘We’re planning an ideation session/hackathon/creative competition and...
by Tristan Allen | Aug 20, 2020 | Future forecasting, future thinking, General, ideation, Innovation training, Innovation workshops
The next few months are impossible to predict and therefore difficult to plan, so think different. Blend specialism with generalism. When I got my first job, the first thing my bank did was send me a credit card: instant debt. So I started to run my finances like many...
by Tristan Allen | Mar 13, 2020 | Company lifecycle, Design Thinking, Future forecasting, Future landscaping, future thinking, General, ideation, Innovation consulting, Innovation strategy, Innovation trends
In the good old days, we could take a view of markets and see the probable changes that were readable from viewable trends. That was when the pace of change was fast – now things have stepped up to a whole new level. Long-term thinking. Future thinking....
by Tristan Allen | Jan 2, 2020 | General, ideation, Innovation, Innovation strategy, Strategy
The way ideation works depends on how it is directed. Creativity is best achieved with nurture and new insight. During a room44 ideation session there is a moment when somebody in the room will realise that the ideas on the wall can be started immediately. The...
