by Tristan Allen | Apr 1, 2019 | Consumer insight, Design Thinking, Future landscaping, Innovation, Innovation coaching, Innovation consultancy, Innovation consulting, Scenarios planning
To stay relevant to your customers over the next couple of years you’ll need to be aware of mega trends: the very biggest macro factors. Mega trends are those irreversible, slow-to-grow changes that we tend not to recognise as quickly as we might. It’s a bit...
by Tristan Allen | Nov 19, 2018 | Future forecasting, Innovation coaching, Innovation consultancy, Innovation consulting, Scenarios planning
How did you go bankrupt? Two ways: gradually, then suddenly. Ernest Hemingway has been both heralded and derided: spectacular author and committed hedonist. In that quote, from ‘The Sun Also Rises’, he summed up the SME’s biggest fear. The curse of the business owner...
by Tristan Allen | Nov 13, 2018 | future thinking, General, Innovation coaching
room44’s founder asks a serious question; what are you going to do differently to make 2019 your best year yet? Please click on the link to see the video. It’s less than two munutes long and it offers some ideas that could make a difference to your 2019...
by Tristan Allen | Nov 5, 2018 | Innovation coaching, Innovation consultancy, Innovation strategy, Scenarios planning
My dad broke his back in a motorcycle crash. It was a time when spinal injuries weren’t well understood and he didn’t walk again. He was nineteen. In those post-war years, being a paraplegic put some pressure on your job prospects. It took three years to get my dad...
by Tristan Allen | Oct 30, 2018 | Future forecasting, Future landscaping, Innovation coaching, Innovation consulting, Innovation strategy
Drive into any town on any day of the week and you’ll join the masses sitting in their cars getting stressed. While you sit there, cyclists and skateboarders will glide by, and they may get to work before you or they may not. And you might think: look at those losers...
by Tristan Allen | Oct 10, 2018 | Future forecasting, Innovation coaching, Innovation strategy, Scenarios planning
Millennials are a pain in the backside. They dominate the room during ideation sessions, and management teams are fixated on them as the single most important customer segment. So much has been written about the behaviours and preferences of the millennial generation...
