by Tristan Allen | Jul 3, 2019 | Company lifecycle, Consumer insight, Design Thinking, Future forecasting, Future landscaping, future thinking, General, Innovation, Innovation coaching, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development, Product lifecycle, scenario planning, Scenarios planning, Strategy
This is a tale of missed opportunity. It features an emerging trend, an industry struggling to grow and short-term decision making. In March 2017, we picked up chatter about a concept that we thought would interest the insurance industry. We interviewed the UCLA...
by Tristan Allen | Apr 4, 2019 | Innovation coaching, Innovation consulting, Innovation training, Innovation trends, Innovation workshops
Not being able to anticipate change is a common problem in companies where financial and sales targets rule. It’s really easy for the CFO to kill an idea, a conjecture or to argue a trend because the data won’t support a forecast. It can’t. Data is...
by Tristan Allen | Apr 1, 2019 | Consumer insight, Design Thinking, Future landscaping, Innovation, Innovation coaching, Innovation consultancy, Innovation consulting, Scenarios planning
To stay relevant to your customers over the next couple of years you’ll need to be aware of mega trends: the very biggest macro factors. Mega trends are those irreversible, slow-to-grow changes that we tend not to recognise as quickly as we might. It’s a bit...
by Tristan Allen | Nov 19, 2018 | Future forecasting, Innovation coaching, Innovation consultancy, Innovation consulting, Scenarios planning
How did you go bankrupt? Two ways: gradually, then suddenly. Ernest Hemingway has been both heralded and derided: spectacular author and committed hedonist. In that quote, from ‘The Sun Also Rises’, he summed up the SME’s biggest fear. The curse of the business owner...
by Tristan Allen | Nov 13, 2018 | future thinking, General, Innovation coaching
room44’s founder asks a serious question; what are you going to do differently to make 2019 your best year yet? Please click on the link to see the video. It’s less than two munutes long and it offers some ideas that could make a difference to your 2019...
by Tristan Allen | Nov 5, 2018 | Innovation coaching, Innovation consultancy, Innovation strategy, Scenarios planning
My dad broke his back in a motorcycle crash. It was a time when spinal injuries weren’t well understood and he didn’t walk again. He was nineteen. In those post-war years, being a paraplegic put some pressure on your job prospects. It took three years to get my dad...
