by Tristan Allen | Jul 15, 2019 | Company lifecycle, Consumer insight, Design Thinking, Future forecasting, future thinking, General, Innovation, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Product development, Strategy
When it’s done effectively, innovation defines a roadmap, sets explicit objectives, and provides a guide for everyone in your organisation to follow. There are two issues that innovation must resolve to succeed: The need for change must be owned right across an...
by Tristan Allen | Jul 3, 2019 | Company lifecycle, Consumer insight, Design Thinking, Future forecasting, Future landscaping, future thinking, General, Innovation, Innovation coaching, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development, Product lifecycle, scenario planning, Scenarios planning, Strategy
This is a tale of missed opportunity. It features an emerging trend, an industry struggling to grow and short-term decision making. In March 2017, we picked up chatter about a concept that we thought would interest the insurance industry. We interviewed the UCLA...
by Tristan Allen | Jun 11, 2019 | Consumer insight, Design Thinking, Future forecasting, future thinking, General, Innovation consultancy
I started room44 as an innovation consultancy with a vision that we could train teams to plan for their future success by seeing changes in their markets through the eyes of consumers. That we could teach them to look proactively at world trends for signals that would...
by Tristan Allen | May 15, 2019 | Design Thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation workshops
The last impression your customer has of your brand is the thing they take to market when they buy again. Brand value Car sales guys are pretty good at customer service. In my experience, service desks aren’t. Problem: the last impression your customer has of your...
by Tristan Allen | May 11, 2019 | Design Thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development
It’s been suggested that children are too young to sit in classrooms and that they should come back when they’re old enough to know they need to learn something. In the Innovation Ecosystem podcast, “Technonomics and why my profits might disappear”, McKinsey advisor...
by Tristan Allen | Apr 14, 2019 | Innovation, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation training, Product lifecycle
Meet Soda. She’s going to show you how disruption happens. Talking to client companies often starts the same way. We see a trend that could be a threat and/or an opportunity and take it to them. The client is too busy with work to worry about a problem they haven’t...
