‘Sustainable’ shouldn’t mean ‘a bit less crap’.

‘Sustainable’ shouldn’t mean ‘a bit less crap’.

Go to a packaging or any other trade show, and see the plethora of ‘sustainable’ claims displayed on stands. The initiative to reduce consumption of virgin raw materials is well-intentioned. Consumers, aided by a gathering momentum around circular product design, have...
The room44 manifesto.

The room44 manifesto.

At room44 we have to maintain an agnostic view of every client’s business. To deliver landscaping strategies that present our customers with perspectives they couldn’t see for themselves, by themselves, and to be able to extrapolate an idea into a product concept that...
Precrastination. Loading the front end of the creative process.

Precrastination. Loading the front end of the creative process.

We all procrastinate. It’s time for my lunchtime run, but I’ll just finish working through these emails… The lawn needs mowing, but I think I’ll go for that run I missed at lunchtime… There’s a deck I need to proof-read, but I’ve found a fascinating piece in the...
Is your product lifecycle based on policy, strategy or blind faith?

Is your product lifecycle based on policy, strategy or blind faith?

Malcom Gladwell, in his new book Talking to Strangers, discusses the misunderstandings that arise when what you say isn’t what you mean. For an aspirational business leader, this can easily be resolved with some clarity of purpose (remember ‘purpose’? It’s that...
A strategy is an actionable plan that needs action.

A strategy is an actionable plan that needs action.

The ideas economy is great. Having ideas is where innovation-based strategy starts. The problem that business leaders have, is not looking for great ideas; it’s choosing one. Unless ideas translate into action, a launch and an experience that consumers value,...
room44 How can we help?