by Tristan Allen | Mar 10, 2021 | Consumer insight, Future landscaping, Innovation consulting, Innovation training, Innovation workshops, scenario planning
Without catalysts, the facts you see are the facts as they are – not as they will be. The analysis was right, but the facts were wrong. If you’ve read much of room44’s content over the last few years, you’ll know that our passion is revealing insight and trends from...
by Tristan Allen | Jan 12, 2021 | Future forecasting, General, Innovation consulting, Innovation workshops, scenario planning, Strategy
Expo 2020 posed 50 questions that were relevant when the organisers were planning the event. Since then, Expo 2020 has been postponed by a year and many of the known knowns have become irrelevant or accelerated. Take a look at the attached list of 50 questions...
by Tristan Allen | Oct 25, 2020 | Design Thinking, Future landscaping, future thinking, General, ideation, Innovation consulting, Innovation workshops
Times are tough and nothing is as it was, so it’s understandable that brands are taking a long, hard look at what they do next. We get that. But when you write to us, or occasionally call, to say, ‘We’re planning an ideation session/hackathon/creative competition and...
by Tristan Allen | Jul 6, 2020 | Design Thinking, Innovation consulting, Innovation strategy, Innovation trends
Established brands, with overhead management and ’growth’ as performance metrics aren’t likely to innovate for the right reasons, if at all. The innovation ceiling gets in the way. Do you work with a brand that has market share? Is your KPI to increase it? Welcome to...
by Tristan Allen | Jul 3, 2020 | Company lifecycle, Design Thinking, Future forecasting, future thinking, General, Innovation, Innovation consulting, innovation process, Innovation trends
When nothing in the data indicates what your future holds, you must work out what will keep your product relevant to its market. This is what innovation consulting takes care of. Clients can be contrary. What they say they want and what they actually want aren’t...
by Tristan Allen | Jun 15, 2020 | Company lifecycle, Design Thinking, Future forecasting, future thinking, Innovation consulting, Product development, scenario planning
Supply chains and the hospitality market are decoupling, signalling a resurgence of mindful consumption in a high street near you. New demand will bring back variety to the domestic landscape. Twelve weeks ago you: probably had to explain what a Zoom meeting...
