Five mega trends to keep an eye on. One guarantee.

Five mega trends to keep an eye on. One guarantee.

To stay relevant to your customers over the next couple of years you’ll need to be aware of mega trends: the very biggest macro factors. Mega trends are those irreversible, slow-to-grow changes that we tend not to recognise as quickly as we might. It’s a bit...
Why we don’t need to know everything about toothpaste to help you stay in the toothpaste market.

Why we don’t need to know everything about toothpaste to help you stay in the toothpaste market.

There’s a feeling among company managers that external perspectives can’t add much to business strategy. It’s an opinion we hear fairly often and yet, McKinsey seems to be doing OK. Is this because buyers of management consultancy just want to buy in resource to get a...
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