If it’s a good idea for 2050, it’s a good idea for now.

If it’s a good idea for 2050, it’s a good idea for now.

Companies are recognising that consumers are attracted to brands who do more than just tell them how great they are. Brands with a purpose rate more highly in the EQ stakes (for more about EQ/Emotional Quotient read my blog here). Your brand marks you out The legacy...
Customer Experience. I think I’m the consumer exception.

Customer Experience. I think I’m the consumer exception.

Let’s be honest, innovation doesn’t interest most companies as much as sales. Companies tend to inspect their future when they’re already seeing a drop in sales because their market moved on without them, or because they are doing really well and need to invest some...
EQ. The last impression of your brand is the thing customers take to market when they buy again.

EQ. The last impression of your brand is the thing customers take to market when they buy again.

Brand value Car sales guys are pretty good at customer service. In my experience, service desks aren’t always. Problem: the last impression your customer has of your brand is the thing they take to market when they buy again. Where have you come across this kind of...
Innovation benefits when it’s done right.

Innovation benefits when it’s done right.

When it’s done effectively, innovation defines a roadmap, sets explicit objectives, and provides a guide for everyone in your organisation to follow. There are two issues that innovation must resolve to succeed: The need for change must be owned right across an...
Five examples of emerging trends that matter.

Five examples of emerging trends that matter.

We are often asked why it’s important to know what a trend might do to a business when the business is doing just fine. It’s simple: everything changes, and your business will too. Being alert to opportunity allows you time to prepare and to work to a plan, rather...
Trends spotted early mean new business. Trends spotted early and ignored, don’t.

Trends spotted early mean new business. Trends spotted early and ignored, don’t.

This is a tale of missed opportunity. It features an emerging trend, an industry struggling to grow and short-term decision making. In March 2017, we picked up chatter about a concept that we thought would interest the insurance industry. We interviewed the UCLA...
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