by Tristan Allen | Dec 17, 2021 | General, Innovation strategy, Innovation trends, Innovation workshops, Product development, Product lifecycle, Scenarios planning
Right through COVID-19 lockdowns, established, proactive business has been morphing into new versions of itself. At the same time, start-ups have been making huge noise. Individuals and groups of entrepreneurs are re-starting, re-surging, re-energising and finding new...
by Tristan Allen | Nov 19, 2021 | Company lifecycle, Future forecasting, future thinking, Innovation, Innovation consulting, Innovation strategy, scenario planning, Strategy
Maybe now it’s time to think about innovation. Pivoting to grow Being honest, if room44 had stayed wedded to its core business at the start of 2019, we probably wouldn’t be here today. When the pandemic shut the UK economy down, we had already opened a new venture...
by Tristan Allen | May 24, 2021 | Consumer insight, Design Thinking, Future forecasting, future thinking, Innovation strategy, scenario planning
room44 takes a sideways look at non-obvious trends currently developing and asks; who does this affect? Chapter 1: Challenging questions: Politics in the UK. Cladding and negative equity. Interested party pacts. Listening and watching news in June 2021 it feels as if...
by Tristan Allen | Dec 2, 2020 | Design Thinking, Future forecasting, future thinking, General, Innovation strategy, scenario planning
In social media feeds, almost daily, someone is promoting the transition to electric vehicles. Some responses may be less enthusiastic, but it’s also possible that we’ve forgotten why the change is inevitable. Reasons for not buying an EV today are usually centred...
by Tristan Allen | Jul 6, 2020 | Design Thinking, Innovation consulting, Innovation strategy, Innovation trends
Established brands, with overhead management and ’growth’ as performance metrics aren’t likely to innovate for the right reasons, if at all. The innovation ceiling gets in the way. Do you work with a brand that has market share? Is your KPI to increase it? Welcome to...
by Tristan Allen | May 3, 2020 | Company lifecycle, Future forecasting, Future landscaping, Innovation, Innovation consulting, Innovation strategy, Innovation training, Innovation workshops
Back on the 6th of February we posted a blog called ‘The way you do anything is the way you do everything. Innovation in 2020’ and reminded you that 2020 was 10% done already. Unfortunately, it’s also true that nothing we know in May was how we...
