by Tristan Allen | May 19, 2019 | Consumer insight, Design Thinking, future thinking, Innovation consulting, Innovation strategy, Innovation trends, Innovation workshops
People often refer to innovation as what happens in the future. But, for us, the future means what happens in this budget year. In 2019, Millennials still hold the top spot in the most important consumer rankings (depending on what you sell). They are, of course,...
by Tristan Allen | May 15, 2019 | Design Thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation workshops
The last impression your customer has of your brand is the thing they take to market when they buy again. Brand value Car sales guys are pretty good at customer service. In my experience, service desks aren’t. Problem: the last impression your customer has of your...
by Tristan Allen | May 11, 2019 | Design Thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development
It’s been suggested that children are too young to sit in classrooms and that they should come back when they’re old enough to know they need to learn something. In the Innovation Ecosystem podcast, “Technonomics and why my profits might disappear”, McKinsey advisor...
by Tristan Allen | Apr 4, 2019 | Innovation coaching, Innovation consulting, Innovation training, Innovation trends, Innovation workshops
Not being able to anticipate change is a common problem in companies where financial and sales targets rule. It’s really easy for the CFO to kill an idea, a conjecture or to argue a trend because the data won’t support a forecast. It can’t. Data is...
by Tristan Allen | Mar 21, 2019 | Consumer insight, Design Thinking, Innovation consultancy, Innovation strategy, Innovation workshops
Presenting at a trade event gets the creative juices flowing. Sometimes this can be a good thing. Sometimes it leads to other ideas. This is what happened this week. I was invited to present a short deck at Pro2Pac at London’s Excel. Appended to the annual IFE...
by Tristan Allen | Feb 11, 2019 | Design Thinking, Future forecasting, future thinking, Innovation consulting, Innovation strategy, Innovation workshops, Scenarios planning
Practically, the room44 innovation audit provides a view of your world that your customers see. Strategically, if you are beginning to think about divestment, investment, or retirement and succession, this will show you how your plans might be helped along. Say...
