by Tristan Allen | Aug 9, 2019 | Case Studies, Company lifecycle, Design Thinking, Future forecasting, Future landscaping, future thinking, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development
Companies are recognising that consumers are attracted to brands who do more than just tell them how great they are. Brands with a purpose rate more highly in the EQ stakes (for more about EQ/Emotional Quotient read my blog here). Your brand marks you out The legacy...
by Tristan Allen | Aug 5, 2019 | Case Studies, Consumer insight, Design Thinking, Future landscaping, General, Innovation consultancy, Innovation strategy, Innovation trends, Innovation workshops, Product development, Product lifecycle, scenario planning, Scenarios planning
Let’s be honest, innovation doesn’t interest most companies as much as sales. Companies tend to inspect their future when they’re already seeing a drop in sales because their market moved on without them, or because they are doing really well and need to invest some...
by Tristan Allen | Jul 22, 2019 | Consumer insight, Design Thinking, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development, Product lifecycle, Strategy
Brand value Car sales guys are pretty good at customer service. In my experience, service desks aren’t always. Problem: the last impression your customer has of your brand is the thing they take to market when they buy again. Where have you come across this kind of...
by Tristan Allen | Jul 15, 2019 | Company lifecycle, Consumer insight, Design Thinking, Future forecasting, future thinking, General, Innovation, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Product development, Strategy
When it’s done effectively, innovation defines a roadmap, sets explicit objectives, and provides a guide for everyone in your organisation to follow. There are two issues that innovation must resolve to succeed: The need for change must be owned right across an...
by Tristan Allen | Jul 3, 2019 | Company lifecycle, Consumer insight, Design Thinking, Future forecasting, Future landscaping, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development, scenario planning, Strategy
We are often asked why it’s important to know what a trend might do to a business when the business is doing just fine. It’s simple: everything changes, and your business will too. Being alert to opportunity allows you time to prepare and to work to a plan, rather...
by Tristan Allen | Jul 3, 2019 | Case Studies, Company lifecycle, Consumer insight, Design Thinking, Future forecasting, Future landscaping, future thinking, General, Innovation, Innovation coaching, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development, Product lifecycle, scenario planning, Scenarios planning, Strategy
This is a tale of missed opportunity. It features an emerging trend, an industry struggling to grow and short-term decision making. In March 2017, we picked up chatter about a concept that we thought would interest the insurance industry. We interviewed the UCLA...
