Disrupt to stand out: why ‘purpose’ in business starts with innovative thinking.

Disrupt to stand out: why ‘purpose’ in business starts with innovative thinking.

As you sit down to write your 2020 budget plan, ask yourself this question: how different will this plan make us look by this time next year? It’s likely, in many cases, that the answer is, ‘it won’t.’ This is something we can help to change. Here’s why and here’s...
2019: the year of ‘not another one’.

2019: the year of ‘not another one’.

Retail space is display space. Not selling space. It’s three years since British Home Stores went into administration. Three years, and so many signals that UK retail is not in a happy place, yet successive retail failures quickly followed. The demise of Toys ‘R’ Us...
The room44 manifesto.

The room44 manifesto.

At room44 we have to maintain an agnostic view of every client’s business. To deliver landscaping strategies that present our customers with perspectives they couldn’t see for themselves, by themselves, and to be able to extrapolate an idea into a product concept that...
Precrastination. Loading the front end of the creative process.

Precrastination. Loading the front end of the creative process.

We all procrastinate. It’s time for my lunchtime run, but I’ll just finish working through these emails… The lawn needs mowing, but I think I’ll go for that run I missed at lunchtime… There’s a deck I need to proof-read, but I’ve found a fascinating piece in the...
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