Why we don’t need to know everything about toothpaste to help you stay in the toothpaste market.

Why we don’t need to know everything about toothpaste to help you stay in the toothpaste market.

There’s a feeling among company managers that external perspectives can’t add much to business strategy. It’s an opinion we hear fairly often and yet, McKinsey seems to be doing OK. Is this because buyers of management consultancy just want to buy in resource to get a...
Slow innovation. Fast ROI. Lasting results.

Slow innovation. Fast ROI. Lasting results.

Getting innovation right takes time, and the only way to start is to start. The pace we work at is relentless. So is the pace of change: faster than ever before, and slower than we should expect. Slow is bad. If you’re slow, you aren’t keeping up – you’re losing...
Nailing the 2018 target is high on every CEO’s to-do list this month. Innovation might not be.

Nailing the 2018 target is high on every CEO’s to-do list this month. Innovation might not be.

Q4 is a busy time for CEOs and your board colleagues. Nailing the 2018 target is high on every CEO’s to-do list this month. Innovation might not be. On the other hand, you’re also looking at 2019 and starting to tighten up the plans your colleagues have been talking...
room44 How can we help?