by Tristan Allen | Aug 5, 2019 | Case Studies, Consumer insight, Design Thinking, Future landscaping, General, Innovation consultancy, Innovation strategy, Innovation trends, Innovation workshops, Product development, Product lifecycle, scenario planning, Scenarios planning
Let’s be honest, innovation doesn’t interest most companies as much as sales. Companies tend to inspect their future when they’re already seeing a drop in sales because their market moved on without them, or because they are doing really well and need to invest some...
by Tristan Allen | Jul 22, 2019 | Consumer insight, Design Thinking, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development, Product lifecycle, Strategy
Brand value Car sales guys are pretty good at customer service. In my experience, service desks aren’t always. Problem: the last impression your customer has of your brand is the thing they take to market when they buy again. Where have you come across this kind of...
by Tristan Allen | Jul 3, 2019 | Case Studies, Company lifecycle, Consumer insight, Design Thinking, Future forecasting, Future landscaping, future thinking, General, Innovation, Innovation coaching, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development, Product lifecycle, scenario planning, Scenarios planning, Strategy
This is a tale of missed opportunity. It features an emerging trend, an industry struggling to grow and short-term decision making. In March 2017, we picked up chatter about a concept that we thought would interest the insurance industry. We interviewed the UCLA...
by Tristan Allen | Jun 27, 2019 | Company lifecycle, Consumer insight, Future landscaping, future thinking, Innovation trends, Product development, Product lifecycle
This may be a bit uncomfortable for some of you, so let’s start by talking about something that many people find funny. I’m from Cornwall, and for many years there’s been a small but vocal movement for Cornish independence from the UK. Funny? It depends who you are...
by Tristan Allen | Jun 5, 2019 | future thinking, General, Innovation training, Product development, Product lifecycle
Is innovation part of your three year plan? As long ago as 1962, Everett Rogers published the Diffusion of Innovation concept, coining the phrases ‘Early Adopters’ and the ‘Early Majority’ that are still popular today. In 2016, McKinsey assessed the average lifecycle...
by Tristan Allen | Apr 26, 2019 | Consumer insight, Design Thinking, Future forecasting, Future landscaping, General, Innovation strategy, Innovation trends, Product development, Product lifecycle
I just heard a lovely exposition on the ways modern corporate business is wrestling with the recruitment issue. On Reid Hoffman’s Masters of Scale podcast, ironically called Take bigger risks, the show sponsor is Mastercard. The Mastercard Center for...
