by Tristan Allen | Feb 11, 2019 | Design Thinking, Future forecasting, future thinking, Innovation consulting, Innovation strategy, Innovation workshops, Scenarios planning
Practically, the room44 innovation audit provides a view of your world that your customers see. Strategically, if you are beginning to think about divestment, investment, or retirement and succession, this will show you how your plans might be helped along. Say...
by Tristan Allen | Jan 21, 2019 | future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Scenarios planning
UK businesses have a little under two months to watch Brexit unfold and try to decide how to move forward. Conventional advice is to watch the pennies and mitigate the risk of getting caught out if and when rules change. This is brilliant news for innovators. Your...
by Tristan Allen | Jan 20, 2019 | future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Scenarios planning
In 2016 I represented Team GB as a triathlete. Two and a half years ago. The spring after, I had a bike crash while training in the Spanish countryside. After leaving skin on the road and taking three months to get back on a bike, I figured I was on the road back to...
by Tristan Allen | Jan 14, 2019 | Future forecasting, Future landscaping, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Scenarios planning
You’ve got a great website. You’ve got a switched-on digital team. You’ve got funky ads, and your consumer segment is buzzing every time the brand says something. But sales aren’t so great, not really. You’re doing OK, but the cost per click is rising, so the budget...
by Tristan Allen | Jan 14, 2019 | future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Scenarios planning
It’s easy, as a business owner, to believe that innovation isn’t your job. Invention, product development, competitiveness, even novelty – but probably not innovation. In fact, everyone can innovate. Step back and shake it off To step back and shake off the...
by Tristan Allen | Dec 17, 2018 | Consumer insight, Future forecasting, future thinking, Scenarios planning
Writing about reading: a content-based strategy for everything we do in innovation. When we started room44 in 2014, one of the decisions we made was to focus our marketing and research on the written word. Sounds obvious? Maybe. The way all research is done, at one...
