by Tristan Allen | Oct 15, 2019 | Company lifecycle, Consumer insight, Design Thinking, Future forecasting, Future landscaping, future thinking, Innovation, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product lifecycle, Scenarios planning
Go to a packaging or any other trade show, and see the plethora of ‘sustainable’ claims displayed on stands. The initiative to reduce consumption of virgin raw materials is well-intentioned. Consumers, aided by a gathering momentum around circular product design, have...
by Tristan Allen | Sep 13, 2019 | Design Thinking, Future forecasting, Future landscaping, future thinking, General, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Product development, Product lifecycle, Scenarios planning, Strategic endpoint, Strategy
At room44 we have to maintain an agnostic view of every client’s business. To deliver landscaping strategies that present our customers with perspectives they couldn’t see for themselves, by themselves, and to be able to extrapolate an idea into a product concept that...
by Tristan Allen | Aug 5, 2019 | Consumer insight, Design Thinking, Future landscaping, General, Innovation consultancy, Innovation strategy, Innovation trends, Innovation workshops, Product development, Product lifecycle, scenario planning, Scenarios planning
Let’s be honest, innovation doesn’t interest most companies as much as sales. Companies tend to inspect their future when they’re already seeing a drop in sales because their market moved on without them, or because they are doing really well and need to invest some...
by Tristan Allen | Jul 3, 2019 | Company lifecycle, Consumer insight, Design Thinking, Future forecasting, Future landscaping, future thinking, General, Innovation, Innovation coaching, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development, Product lifecycle, scenario planning, Scenarios planning, Strategy
This is a tale of missed opportunity. It features an emerging trend, an industry struggling to grow and short-term decision making. In March 2017, we picked up chatter about a concept that we thought would interest the insurance industry. We interviewed the UCLA...
by Tristan Allen | Apr 1, 2019 | Consumer insight, Design Thinking, Future landscaping, Innovation, Innovation coaching, Innovation consultancy, Innovation consulting, Scenarios planning
To stay relevant to your customers over the next couple of years you’ll need to be aware of mega trends: the very biggest macro factors. Mega trends are those irreversible, slow-to-grow changes that we tend not to recognise as quickly as we might. It’s a bit...
by Tristan Allen | Mar 12, 2019 | Design Thinking, future thinking, General, Innovation consultancy, Innovation strategy, Innovation trends, scenario planning, Scenarios planning
A few years ago, probably 2012 or so, there was a right old kerfuffle when some bright spark fitted a skateboard with a petrol engine, and the craze for powered personal mobility took off. For the first time, a semi-viable alternative to a bike was available and early...
