Trends spotted early mean new business. Trends spotted early and ignored, don’t.

Trends spotted early mean new business. Trends spotted early and ignored, don’t.

This is a tale of missed opportunity. It features an emerging trend, an industry struggling to grow and short-term decision making. In March 2017, we picked up chatter about a concept that we thought would interest the insurance industry. We interviewed the UCLA...
eBikes have changed your journey options – democratised mobility for the 14 to 104 age range.

eBikes have changed your journey options – democratised mobility for the 14 to 104 age range.

A few years ago, probably 2012 or so, there was a right old kerfuffle when some bright spark fitted a skateboard with a petrol engine, and the craze for powered personal mobility took off. For the first time, a semi-viable alternative to a bike was available and early...
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