There’s a trend building for 2018 that’s soon going to be part of every innovator’s landscape, not just a few. It has the backing of major design thinkers and of social enterprise campaigners. Even if it hasn’t reached the mainstream or doesn’t sit on your radar yet – it will. The concept is Circular Design  “A circular economy is one that is restorative and regenerative by design” – and it can’t fail. Environmentally, the case for circular design is made and incontrovertible:

room44 is a passionate supporter of the circular design concept. It fits well with our own philosophy of encouraging companies to place innovation at the heart of strategy. Together, these ideas are powerful change drivers and we’ll write on the subject throughout 2018.

“A circular economy is one that is restorative and regenerative by design” – and it can’t fail. Environmentally, the case for circular design is made and incontrovertible:

  • Design out waste and pollution
  • Keep products and materials in use
  • Regenerate natural systems

From any perspective, how we design, manufacture, value and use materials and digital products is unsustainable. Circular design helps us all to change that. Digital? Yes, digital too. Do a bit of research into how much electricity and computing power cryptocurrencies consume and you’ll see what I mean.

This is a quote from the principal resource for circular economy information, The Ellen MacArthur Foundation, and it wraps the concept up nicely.

What is a circular economy? Looking beyond the current “take, make and dispose” extractive industrial model, the circular economy is restorative and regenerative by design. Relying on system-wide innovation, it aims to redefine products and services to design waste out, while minimising negative impacts. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural and social capital.” Have a look at this video to see how circular design works and how you can help it.

This week, the World Economic Forum is big news and one of the highlights reported in the run up is that The Ellen MacArthur Foundation team will be participating with other Forum members at Project MainStream. This is a major offensive to pull product based companies into an elightened state.

To develop your own enlightened mind set we’re offering of absolutely free forensic calls in February, to explore your current innovation needs and to identify ways of breaking them down into bite sized pieces. To find out how to book a time slot, sign up for our newsletter here.

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