Design Thinking Thursday. Innovation is the best answer to BREXIT.

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While the media (and all of us) continue to hazard guesses about what March 29th will bring, this week has brought more news of businesses leaving the UK to base production abroad. We’ve had Monocle Monday and Honda Tuesday. What next?

Monocle Magazine #Monoclemagazine the newsy/ lifestyle/ trend reporting magazine that has been, until now, printed in the UK announces that it is moving printing to Germany “to ensure there are no hiccups in delivery and quality”.

#Honda announces it’s closing a factory in Swindon – devastating, not only for its employees, but also the thousands working in the Honda supply chain around the UK.

The Labour Party #LabourParty goes into a flat spin with Monday Mutineers, and responds by pleading for by-elections to paper over the cracks.

These are effects brought on by mounting uncertainty. When a problem shifts from ‘chronic’ to ‘acute’, our defence mechanisms mobilise and decisions are made that may prove not to be best-judged.

Although we have had nearly three years to plan for the Brexit scenarios, it’s only now, when the impact of the move is still so unclear, that many businesses are acting.

As Courier Media #CourierWeekly said today: “We are living in uncertain times. In the UK, trying to understand what Brexit will look like is impossible (even politicians don’t know). So what’s the current reality for small businesses operating in the unknown?”

This is the question room44 is here to help with. Thursday is a great day to start seeing it differently.

With five weeks to go before the clocks go forward (in the UK) and Brexit happens, you do still have time to see your prospects differently.

Innovation (even invention) can happen regardless of Brexit. Treat the macro impact on the trading environment right, and we can show you how to turn it into a positive feature of your development plans.

Another word from #courierweekly. This time from top UK chef Shamil Thakrar: “We’ve spent an awful lot of time thinking about this [Brexit]. This time would be better spent improving the proposition for customers – [instead] our mental focus is on damage limitation.’


Click here to download our guide to Seeing it Differently – How to sell innovation into your own business.

Once you see the potential room44 holds, get in touch. There is no time to waste.