Future Forecasting
Design Thinking begins with your customers.
Future forecasting is knowing what is about to happen, what is likely to happen and what could happen. All of this is informed by insight. We start with you.
Your teams already have a richness of understanding that is vital to the process. Couple this with data-tagging technology that mines the hidden data in your own systems, and we can show you new views of your business.
We can also exploit harvesting tools like cognitive artificial intelligence to access the deep web. Revelatory insight from these sources helps us build believable views of your future.
How we gather insight
We start with you
We start with your team, by releasing the learning that key staff have accumulated while they’ve been with you, and even before they came to you.
Your hidden data
Your database hides a wealth of information that can be repurposed for today’s need.
New technology means we can review trends that only you recorded, and release new value from your earlier investment.
Surface web
This is the internet that we can all see: you and your competition.
Viewed from a different perspective, we use it to push your creativity to a new level.
Deep web
Today’s algorithms allow specialists to mine the internet in new ways. The deep web offers a huge source of knowledge and insight, but can be hard to access meaningfully.
room44‘s specialist providers use this data to reveal new and disruptive views of your markets and consumer trends.
Any one of these could be enough to provide an invaluable view of what you know and need to know, showing you emerging trends that will affect your customers and your business. Used together, these sources can be truly revelatory.
The room44 Sprint
A room44 Sprint will change your perception of what you do and what the market will want you to do in the future.
It’s a quick and cost-effective way of testing the Design Thinking water before you jump in.
Talk to us.
Tell us how to reach you and we'll arrange a confidential initial consultation.
Or you can contact us on
+44 208 123 9018 or helpme@room44.co.uk
Your choices are to sell more, sell for more or get creative.
No one is ever going to accuse me of being prudent I’ve never saved enough or made enough AVC payments and doubt that my pension will amount to a comfortable retirement. I’m the complacent child of the lucky generation who have had comfortable retirements from final...
Your year is 25% time gone. Macro events on the horizon
At this time of year we write a content calendar that usually includes a blog timed for March saying something like, your year is 25% time gone: what has changed? Obviously, it’s provocative. Understandably, it can get a reaction along the lines of ‘shut up, smart...
Has the pandemic saved your business?
Maybe now it’s time to think about innovation. Pivoting to grow Being honest, if room44 had stayed wedded to its core business at the start of 2019, we probably wouldn’t be here today. When the pandemic shut the UK economy down, we had already opened a new venture...