Future Forecasting
Design Thinking begins with your customers.
Future forecasting is knowing what is about to happen, what is likely to happen and what could happen. All of this is informed by insight. We start with you.
Your teams already have a richness of understanding that is vital to the process. Couple this with data-tagging technology that mines the hidden data in your own systems, and we can show you new views of your business.
We can also exploit harvesting tools like cognitive artificial intelligence to access the deep web. Revelatory insight from these sources helps us build believable views of your future.
How we gather insight
We start with you
We start with your team, by releasing the learning that key staff have accumulated while they’ve been with you, and even before they came to you.
Your hidden data
Your database hides a wealth of information that can be repurposed for today’s need.
New technology means we can review trends that only you recorded, and release new value from your earlier investment.
Surface web
This is the internet that we can all see: you and your competition.
Viewed from a different perspective, we use it to push your creativity to a new level.
Deep web
Today’s algorithms allow specialists to mine the internet in new ways. The deep web offers a huge source of knowledge and insight, but can be hard to access meaningfully.
room44‘s specialist providers use this data to reveal new and disruptive views of your markets and consumer trends.
Any one of these could be enough to provide an invaluable view of what you know and need to know, showing you emerging trends that will affect your customers and your business. Used together, these sources can be truly revelatory.
The room44 Sprint
A room44 Sprint will change your perception of what you do and what the market will want you to do in the future.
It’s a quick and cost-effective way of testing the Design Thinking water before you jump in.
Talk to us.
Tell us how to reach you and we'll arrange a confidential initial consultation.
Or you can contact us on
+44 208 144 9800 or helpme@room44.co.uk
Innovation-led companies survive and thrive in changing markets. Will you?
Download our free guide See Your Data Differently, and unlock what you already know about your future.
Is innovation always digital? No. Simple sells.
If a consumer need changes, solutions are available and, if you haven’t heard this before, you heard it here first: Simple sells.
If doing the right thing is what you want to be known for – good job.
If your CEO is fixated on going digital, enjoy the journey.
What’s the difference between a headline and a trend?
Maybe we’ll all benefit from a hybrid of efficient delivery of staple items, and the experience of shopping and meeting people too. Trends are important, and it takes an enquiring mind to see past the headline and to where the unmet need is.
read more
Will the sugar tax make you innovate?
The UK’s sugar intake is estimated to be roughly three times the recommended amount, and gets close to 33kg a year per person.
read moreWhat is room44?