The ideas economy is great. Having ideas is where innovation starts.
However, unless ideas translate into action, a launch and an experience that consumers value, what started out as a good idea with potential will never make it as an innovation.
There’s a saying that goes; start putting ideas into one hand and crap into the other and see which one fills up first.
Nearly everybody loves an ideation session. Loads of biscuits, a day out of the office and, at the end of the day, a wall covered in coloured Post-Its.
The energy, the buzz, the empathy, the synergy and meeting of minds that ideation sessions generate are testament to the power of creativity.
The problem is that most times nothing changes. When you get back to your desk, the sugar crash hits right about the time the first client calls and you’re back into the humdrum.
Work with room44 and that won’t happen. Sure, you’ll still get the client calls but you’ll also have expert resource working in and alongside your company to get the first idea to market – then the second…
We have delivered products that started as an idea on a Post-It and know every part of the supply chain intimately. If you want to hear about some examples let’s talk.
In addition to strategy, we have delivered:
- product design,
- creative design,
- communications strategy creation,
- testing and manufacture,
- supply chain builds… and we’ve done it many times over.
If there’s a practical element to delivering a product to market without distracting your team from what they’re paid to do – we’ve done that.
In our opinion, ideation needs to lead to an actionable plan that gets actioned.
Future thinking. Future proofing. It’s what we do.