There may always be a perceived conflict between doing what’s best and doing what’s expedient. This is how business behaves – expediently. There’s nothing wrong with it – if you exclude consumer sentiment in what you do. Do you deliver or delight?

Alternatively, deciding what you want to be known for and setting out to deliver against ambition takes a lot of soul-searching and a resolve to delight, not just deliver…

Future thinking. Future proofing. It’s what we do.

Drop a line to me here to find out how we can help you connect the dots and learn to use future forecasting and scenario planning as your tools of choice for growth.

room44 How can we help?