room44 CRiTT Test

Timing is everything.

Ideas thrive when they meet their moment. Product and service innovations can be too early or too late to appeal to consumers and succeed in the marketplace.

room44’s CRiTT Test explores feasibility and timing issues, scoring your ideas to provide validation and direction. We will help you plan an innovation strategy framework, so that your team can see what’s happening and in what order.

We’ll establish scoring criteria across four parameters:

Commercial factors: will it sell?

Regulatory control: are you allowed to sell it?

Technical feasibility: is it possible – and if not, what’s the solution?

Timing: when will the market be ready for it?

A side-by-side view of your scored ideas plots a roadmap to your strategic endpoint. The result is a clear, justified, well-timed and robust innovation strategy that you can confidently present to your business.

Talk to us.

Tell us how to reach you and we’ll arrange a confidential initial consultation.

Or you can contact us on

+44 208 144 9800 or helpme@room44.co.uk

Innovation-led companies survive and thrive in changing markets. Will you?

Download our free guide See Your Data Differently, and unlock what you already know about your future.

Intrigue sells. It’s time to get exclusive.

Show everything up front and the decision to talk or not is binary; yes or no? Increasingly it’s no.
Show a bit of what’s on offer and a conversation has to start before anything else can happen. It’s time to get exclusive.

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