room44 CRiTT Test
Timing is everything.
Ideas thrive when they meet their moment. Product and service innovations can be too early or too late to appeal to consumers and succeed in the marketplace.
room44’s CRiTT Test explores feasibility and timing issues, scoring your ideas to provide validation and direction. We will help you plan an innovation strategy framework, so that your team can see what’s happening and in what order.
We’ll establish scoring criteria across four parameters:
Commercial factors: will it sell?
Regulatory control: are you allowed to sell it?
Technical feasibility: is it possible – and if not, what’s the solution?
Timing: when will the market be ready for it?
A side-by-side view of your scored ideas plots a roadmap to your strategic endpoint. The result is a clear, justified, well-timed and robust innovation strategy that you can confidently present to your business.
Tell us how to reach you and we’ll arrange a confidential initial consultation.
Or you can contact us on
+44 208 123 9018 or email@example.com
As a process, ours is an easy one to understand. Pick a point in the future, use radical insight to inform what’s needed for that strategic end point to be viable and plot the product developments that will get you there.read more
The things that will disrupt you in five years’ time have started to emerge already – and you can see them, if you look.read more
The way ideation works depends on how it is directed. Creativity is best achieved with nurture and new insight. During a room44 ideation session there is a moment when somebody in the room will realise that the ideas on the wall can be started immediately. The "…and...read more