room44 CRiTT Test
Timing is everything.
Ideas thrive when they meet their moment. Product and service innovations can be too early or too late to appeal to consumers and succeed in the marketplace.
room44’s CRiTT Test explores feasibility and timing issues, scoring your ideas to provide validation and direction. We will help you plan an innovation strategy framework, so that your team can see what’s happening and in what order.
We’ll establish scoring criteria across four parameters:
Commercial factors: will it sell?
Regulatory control: are you allowed to sell it?
Technical feasibility: is it possible – and if not, what’s the solution?
Timing: when will the market be ready for it?
A side-by-side view of your scored ideas plots a roadmap to your strategic endpoint. The result is a clear, justified, well-timed and robust innovation strategy that you can confidently present to your business.
Tell us how to reach you and we’ll arrange a confidential initial consultation.
Or you can contact us on
+44 208 144 9800 or firstname.lastname@example.org
Innovation-led companies survive and thrive in changing markets. Will you?
Download our free guide See Your Data Differently, and unlock what you already know about your future.
The reason for thinking far and wide is as important to your long-term strategy as cutting invoices is to making the payroll today. It’s also contagious.read more
But companies who get really good, really quickly, can save themselves by introducing new people to the team. There’s a shift in the dynamic and they move on to differently better things.read more
Trend analysis starts here – with looking for signals. How does this work in practice? Well, if you’re a manufacturer of fuel tanks, the increase in electrically-powered cars may concern you.read more
What is room44?