room44 CRiTT Test
Timing is everything.
Ideas thrive when they meet their moment. Product and service innovations can be too early or too late to appeal to consumers and succeed in the marketplace.
room44’s CRiTT Test explores feasibility and timing issues, scoring your ideas to provide validation and direction. We will help you plan an innovation strategy framework, so that your team can see what’s happening and in what order.
We’ll establish scoring criteria across four parameters:
Commercial factors: will it sell?
Regulatory control: are you allowed to sell it?
Technical feasibility: is it possible – and if not, what’s the solution?
Timing: when will the market be ready for it?
A side-by-side view of your scored ideas plots a roadmap to your strategic endpoint. The result is a clear, justified, well-timed and robust innovation strategy that you can confidently present to your business.
Tell us how to reach you and we’ll arrange a confidential initial consultation.
Or you can contact us on
+44 208 123 9018 or firstname.lastname@example.org
The switch away from internal combustion engines is inevitable. And if it’s inevitable in 2030, it’s necessary now. Like a lot of things in life, we are all good at putting off what we know needs to happen in favour of convenience now.
Established brands, with overhead management and ’growth’ as performance metrics aren’t likely to innovate for the right reasons, if at all. The innovation ceiling gets in the way. Do you work with a brand that has market share? Is your KPI to increase it? Welcome to...
If you are taking care of business today with only an occasional look at immediate threats, the way you will react is occasional and immediate. After all, the way you do anything is the way you do everything.