room44 CRiTT Test
Timing is everything.
Ideas thrive when they meet their moment. Product and service innovations can be too early or too late to appeal to consumers and succeed in the marketplace.
room44’s CRiTT Test explores feasibility and timing issues, scoring your ideas to provide validation and direction. We will help you plan an innovation strategy framework, so that your team can see what’s happening and in what order.
We’ll establish scoring criteria across four parameters:
Commercial factors: will it sell?
Regulatory control: are you allowed to sell it?
Technical feasibility: is it possible – and if not, what’s the solution?
Timing: when will the market be ready for it?
A side-by-side view of your scored ideas plots a roadmap to your strategic endpoint. The result is a clear, justified, well-timed and robust innovation strategy that you can confidently present to your business.
Tell us how to reach you and we’ll arrange a confidential initial consultation.
Or you can contact us on
+44 208 144 9800 or helpme@room44.co.uk
Innovation-led companies survive and thrive in changing markets. Will you?
Download our free guide See Your Data Differently, and unlock what you already know about your future.
The SME’s lament: the language of change.
There’s an adage that says:
The first generation builds it.
The second generation keeps it.
The third generation loses it.
This is really unfair on the third generation. The probability is that the first and second generations just don’t set the third up for success by changing soon enough.
What is an innovation audit?
Practically, the room44 innovation audit provides a view of your world that your customers see. Strategically, if you are beginning to think about divestment, investment, or retirement and succession, this will show you how your plans might be helped along.
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Innovation audits with purpose.
Auditing the way your company regards innovation and how it pushes initiatives into the market can be a key indicator of business sustainability.
“Creativity is having new ideas. Innovation is doing new things.” – Theodore Levitt.