room44 CRiTT Test

Timing is everything.

Ideas thrive when they meet their moment. Product and service innovations can be too early or too late to appeal to consumers and succeed in the marketplace.

room44’s CRiTT Test explores feasibility and timing issues, scoring your ideas to provide validation and direction. We will help you plan an innovation strategy framework, so that your team can see what’s happening and in what order.

We’ll establish scoring criteria across four parameters:

Commercial factors: will it sell?

Regulatory control: are you allowed to sell it?

Technical feasibility: is it possible – and if not, what’s the solution?

Timing: when will the market be ready for it?

A side-by-side view of your scored ideas plots a roadmap to your strategic endpoint. The result is a clear, justified, well-timed and robust innovation strategy that you can confidently present to your business.

Talk to us.

Tell us how to reach you and we’ll arrange a confidential initial consultation.

Or you can contact us on

+44 208 123 9018 or helpme@room44.co.uk

You don’t need to worry about emerging trends…

but it depends on how you see it. Perspective comes in many shapes and sizes. Here’s an example: ‘“…I’m overdue for a Donald.” Donald…? “Trump,” she explained. Thank God for that, I thought she meant Duck.’* Two people, two interpretations, one misunderstanding. This...

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