Half-day workshop

Making innovation stick: a culture of change

At the end of this half-day workshop you will know:

how to use consumer perspectives to justify innovation

how to manage embedded attitudes

what makes a good innovation strategy

when to review and how to change your plan appropriately

It’s reported that 38% of companies manage to hire the right people to innovate, but can’t keep them. 82% say their performance incentives reward uniformity over creativity.

We don’t claim we can change your entire culture in half a day, but we will shine a light on some of the more common issues you face.

You’ll leave this workshop with insight into the psychology around innovation; you’ll gain an understanding of the resistance that colleagues demonstrate in the face of change; you’ll see how to play short to win long; and you’ll take away invaluable tools to handle sticky situations.

Transform your view of company culture and walk away prepared to make your next innovation idea stick.

This half-day workshop is one module of three (including Spotting trends and signals and Design Thinking – Focus on transformation). It’s also valuable, though, as a stand-alone event for those interested in opening a new perspective on why company culture gets in the way of innovation, and how to overcome it.

Duration: Half-day course (numbers are limited to ensure the right level of interaction on the day).
Cost: Up to 5 delegates: £305 (+ VAT) per person
6-10: £260 (+ VAT) per person

Included in the price is:

high-quality course workbook

time to network with industry peers and discuss what you will do next

a one-hour call after the course for one-to-one mentoring to help you work through any issues that arise as you put your new plan into action

Booking Form

    Please indicate which workshop you’re interested in
    Spotting trends and signals: Seeing things differentlyDesign Thinking – Focus on transformationMaking innovation stick: a culture of changeTrend capture and Design Thinking in one dayTailored Training

    and why
    room44 is an innovation consultancy that specialises in revealing trends and exploring new market opportunities. We understand how markets are developing and how to respond, bringing ideas to life and delivering profit through innovation.

    Design Thinking forms the basis for our practice methodology, making us consumer–centric and commercially smart.

    Our team works internally and collaboratively to generate ideas that will direct your innovation strategy and future-proof your business.

    Talk to us.

    Tell us how to reach you and we'll arrange a confidential initial consultation.

    Or you can contact us on

    +44 208 123 9018 or helpme@room44.co.uk

    room44 How can we help?