Spotting trends and signals: Seeing things differently
how to identify useful trends
the differences between mega, macro and consumer trends
how to see things differently and…
how to use all this in your business
IBM estimates that 90% of the data ever created was generated in the last 24 months.
It’s believed that the new average lifespan of companies is 15 years or less, and that 66% of companies will not survive without innovation.
These are the sort of trends that set the scene for this workshop. We’ll show you how to see and capture trends and signals of change that may affect your marketplace.
Recognising change is only part of this course. We use live case studies of global, local and industry shifts that are having a huge impact on the way consumers interact with brands. This isn’t restricted to abstract global phenomena: we include material that will affect you and we show you how to use this new source of insight.
This half-day workshop is one module of three (including Design Thinking: Focus on transformation, and Making it stick: a culture of change). It’s also valuable, though, as a stand-alone event for those interested in opening a new perspective on gathering data for their own marketing strategies.
Transform your view of your market in half a day.
Duration: Half-day course (numbers are limited to ensure the right level of interaction on the day).
Cost: Up to 5 delegates: £305 (+ VAT) per person
6-10: £260 (+ VAT) per person
high-quality course workbook
time to network with industry peers and discuss what you will do next
a one-hour call after the course for one-to-one mentoring to help you work through any issues that arise as you put your new plan into action
Design Thinking forms the basis for our practice methodology, making us consumer–centric and commercially smart.
Our team works internally and collaboratively to generate ideas that will direct your innovation strategy and future-proof your business.
Talk to us.
Tell us how to reach you and we'll arrange a confidential initial consultation.
Or you can contact us on
+44 208 123 9018 or firstname.lastname@example.org