Instant ROI from an innovation project that can be run in a day.

glasses, rain, wet, innovation, CRiTT Test


Not being able to anticipate change is a common problem in companies where financial and sales targets rule.
It’s really easy for the CFO to kill an idea, a conjecture or to argue a trend because the data won’t support a forecast. It can’t. Data is historical. But that’s why the CFO doesn’t work in New Product Development or Innovation.

Convert your CFO from an Analyst to a Visionary

You can help them with this. Ask them what they’ve learnt anytime in the last five years. What they do differently now that they didn’t do in 2015/ 16/ 17.

Remind them of the new piece of ‘efficiency’ software they invested in, of the new reporting system (Xero, Sage…), of the project management platform (Trello, Slack, Asana…) or of the savings that come from a Lean initiative.

All of these ideas were new, untried, unproven and a risk, once. Now they’re normal, standard, common practise.

You’ve got a fuzzy front end

Looking back we have absolute clarity. Looking forward, it’s harder for us all to see the same opportunity. The future is a bit fuzzy. The answer is to know what you will be doing because you have applied a process that uses logic, creativity, analysis and imagination.

room44 has a test for this. It’s called our CRiTT Test. We compare ideas across four metrics and the ratings make it obvious which ones can be delivered now, next and later.

Instant ROI from an innovation project that can be run in a day.

Let’s have a chat about how this can be a part of your plan for 2019/20. Book time here or e-mail me on

[button link=”” type=”big” color=”red”] Innovation concept test[/button]

For more on this subject, read this blog called What is the life expectancy of your company?