As directors of a business that has been successful your job is to see into the future. To know where your competitors and customers are headed and to get there first. To be ready with the solution to a need they haven’t seen for themselves yet. It’s not impossible but the vision of the future is confused. The many conversations that are going on around us are fractured and unclear. No-one knows what the future holds except that we can’t predict it accurately.

To be relevant in this market and to stay relevant in the medium and short term will take a steady hand and some foresight. It’ll also take some plain talking in a language that everyone understands. Let’s leave the lexicon of the CTO out of it. Let’s discuss the signs that we see that will make a difference to you.

Let’s talk about people, product and function of the things you make and can make.

Let’s think about the design of products to meet a real and tangible consumer need that is developing. Let’s be as definite as we can about how our markets are shifting.

Let’s design our futures and set the VR, UX, IT/SQL/Python guys off and running to deliver them. Let’s work through the process of design thinking and write our innovation strategy down. Then they’ll know which direction to run in.

Innovation justified: it’s what we do. helpme@room44.co.uk.

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