Nailing the 2018 target is high on every CEO’s to-do list this month. Innovation might not be.

man waking on rope, innovation, CEO


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Q4 is a busy time for CEOs and your board colleagues. Nailing the 2018 target is high on every CEO’s to-do list this month. Innovation might not be.

On the other hand, you’re also looking at 2019 and starting to tighten up the plans your colleagues have been talking about since the summer.

It’s hard to juggle the here and now over the future – even when the future is just a few months away.

Now, this may be a provocative thing to say, but we talk to a lot of C-suite and there are a number of things you have in common: being smart, intuitive, rational, balanced and pragmatic are a few. You also know exactly what is likely to happen across your company over the next year; beyond that, it gets a bit fuzzy.

This is perfectly understandable.

The pressure of returning a margin that your stakeholders will accept is your day job. But let’s not forget that, as the CEO, you must also future-proof their investment.

To make the 2019 plan feed into a 2020 plan, and even beyond that, may take a different perspective. Let’s listen to Steve Jobs: “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something—your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”


It’s reported that 41% of people think their firms are at extreme risk of disruption; 37% of organisations have made no, or only minimal, changes to their innovation approach; and only 50% of company leaders display the vision and passion needed to make innovation happen.

room44 specialises in shedding light on your future and working insight into scenarios. We work with you to update the insight, so that the scenarios evolve and we can show you where your vision for the future may need to change.

There are intangible benefits that spill out of working in this way. We can explain in detail when we talk. In the meantime, you could trust in karma, or you could become one of the proactive and passionate 50%. Book a time to talk here.

Seeing it differently. Future-proofing. It’s what we do.