Scenarios Planning

Helping build products that meet future need, now.

We build a strategy by creating a believable view of your future markets, and drawing a line back to where you are now. This scenario planning provides you with the blueprint for successful future product solutions.

Using Design Thinking, we anticipate how your competition might react if presented with the same stimulus. It provides the intelligent insight to stay one step ahead. And seeing the future from a customer-centred perspective helps show you where to position your business to meet their needs.

It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.

Charles Darwin

Case Study: ProfBiotics

The ProfBiotics range was created to commercialise the latest thinking in dietary advice in the form of food supplements.

The vitamins, minerals and supplements (VMS) market is densely populated, highly competitive and sophisticated. room44 joined the ProfBiotics team to really get under the skin of the market and create a range of options for the company. A research programme was carried out that included a significant semiotic analysis of design codes already present in the market. This informed a deliberate market positioning aimed at navigating the regulatory hurdles and appealing to a tightly-defined consumer segment.

The ProfBiotics project involved a hugely complex set of issues. The resulting unique product presentation established a solid platform for future product development.

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