Scenarios Planning
Helping build products that meet future need, now.
We build a strategy by creating a believable view of your future markets, and drawing a line back to where you are now. This scenario planning provides you with the blueprint for successful future product solutions.
Using Design Thinking, we anticipate how your competition might react if presented with the same stimulus. It provides the intelligent insight to stay one step ahead. And seeing the future from a customer-centred perspective helps show you where to position your business to meet their needs.
Charles Darwin
Case Study: ProfBiotics
The ProfBiotics range was created to commercialise the latest thinking in dietary advice in the form of food supplements.
The vitamins, minerals and supplements (VMS) market is densely populated, highly competitive and sophisticated. room44 joined the ProfBiotics team to really get under the skin of the market and create a range of options for the company. A research programme was carried out that included a significant semiotic analysis of design codes already present in the market. This informed a deliberate market positioning aimed at navigating the regulatory hurdles and appealing to a tightly-defined consumer segment.
The ProfBiotics project involved a hugely complex set of issues. The resulting unique product presentation established a solid platform for future product development.
Talk to us.
Tell us how to reach you and we'll arrange a confidential initial consultation.
Or you can contact us on
+44 208 144 9800 or helpme@room44.co.uk
Innovation-led companies survive and thrive in changing markets. Will you?
Download our free guide See Your Data Differently, and unlock what you already know about your future.
Your consumer persona must change – or die.
Millennials are a pain in the backside. They dominate the room during ideation sessions, and management teams are fixated on them as the single most important customer segment. So much has been written about the behaviours and preferences of the millennial generation...
read more
Your context isn’t their context. Pharma, health and care under pressure.
It’s a tough gig to get scientists to go looking for non-scientific markers. It’s not what they were trained to do. But the value of being as naïve as a consumer when they get introduced to a product is proving to be attractive and revealing.
read more
Innovate fast. Make mistakes. Course correct. Don’t rush.
These are huge companies that find a way of making mistakes that still turn a buck, while they improve their product. It’s no surprise if your company isn’t as flexible.
read moreWhat is room44?