room44 innovates

No one is ever going to accuse me of being prudent

I’ve never saved enough or made enough AVC payments and doubt that my pension will amount to a comfortable retirement.

I’m the complacent child of the lucky generation who have had comfortable retirements from final salary, index-linked pensions and who, to my mind have largely spent too much time, managing cash they didn’t actually earn.

If you aren’t over 45 or studied economics, this might not make much sense and I’m not going to get into the rights and wrongs of it.

What I can claim is a certain caution in sensing when things aren’t quite right.

We built room44 on this tendency and created a business that looks at converging and emerging trends to see where opportunities and threats lie.

Grab an emerging trend

You may have done very well out of COVID. Some companies did. In honesty, room44 didn’t. A consultancy, that works in a notional future, found it hard to gain client confidence when no-one knew if Boris was blowing hot or cold on any given day.

Happily, a couple of years beforehand we’d taken trend insight into our own hands and created a plan that resulted in us opening an electric bike business too. When one thing fell off a cliff, the other one climbed it and things balanced out.

What we did was the effect of seeing a change in a market, taking definite action and trusting our own skill and judgement.

Today, both businesses work which is why this is timely.

There’s another pinch point right around the corner

Already we know business costs are going to get a lot higher this year and into next. You may be carrying bounce-back loans as an extra debt and that nice Mr. Sunak has already told us that he’s increasing corporation tax by 6% in April 2023 – your corporation tax.

It won’t hurt immediately but it’s on the books.

Inflation is nudging 10% and we can cite any number of price increase stories – from wood to micro-chips – that far exceed 10%.

The good news is that there is more than enough time to get creative and look at new ideas to generate diverse revenues.

Your choices are to sell more, sell for more or get creative and trust your own skill and judgement.

If you want a bit of help to see where the opportunities lie, let’s talk. Book some time with me here.

Future thinking. Future proofing. It’s what we do.

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