Why we don’t need to know everything about toothpaste to help you stay in the toothpaste market.

Why we don’t need to know everything about toothpaste to help you stay in the toothpaste market.

There’s a feeling among company managers that external perspectives can’t add much to business strategy. It’s an opinion we hear fairly often and yet, McKinsey seems to be doing OK. Is this because buyers of management consultancy just want to buy in resource to get a...
Cross platform Apps are coming and will change your market forever.

Cross platform Apps are coming and will change your market forever.

If you haven’t heard of cross platform Apps until now and don’t see a connection with your market, it doesn’t mean something isn’t happening. It just means you haven’t seen it yet. We can change that and put you in a competitively stronger position. It starts with a...
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