by Tristan Allen | Nov 19, 2021 | Company lifecycle, Future forecasting, future thinking, Innovation, Innovation consulting, Innovation strategy, scenario planning, Strategy
Maybe now it’s time to think about innovation. Pivoting to grow Being honest, if room44 had stayed wedded to its core business at the start of 2019, we probably wouldn’t be here today. When the pandemic shut the UK economy down, we had already opened a new venture...
by Tristan Allen | Apr 1, 2019 | Consumer insight, Design Thinking, Future landscaping, Innovation, Innovation coaching, Innovation consultancy, Innovation consulting, Scenarios planning
To stay relevant to your customers over the next couple of years you’ll need to be aware of mega trends: the very biggest macro factors. Mega trends are those irreversible, slow-to-grow changes that we tend not to recognise as quickly as we might. It’s a bit...
by Tristan Allen | Mar 7, 2019 | Design Thinking, General, Innovation consultancy, Innovation consulting, Innovation strategy, Product development, Product lifecycle, scenario planning
There’s a feeling among company managers that external perspectives can’t add much to business strategy. It’s an opinion we hear fairly often and yet, McKinsey seems to be doing OK. Is this because buyers of management consultancy just want to buy in resource to get a...
by Tristan Allen | Jan 7, 2019 | Innovation consultancy, Innovation consulting, Innovation strategy
In helping clients to see their business from the perspective of their customers, we hit a challenge: what to call this work? It’s easy to be confused by innovation. After years of calling it Design Thinking, but having to explain what that means every time we say it,...
by Tristan Allen | Dec 10, 2018 | Consumer insight, Future forecasting, Future landscaping, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Scenarios planning
If you haven’t heard of cross platform Apps until now and don’t see a connection with your market, it doesn’t mean something isn’t happening. It just means you haven’t seen it yet. We can change that and put you in a competitively stronger position. It starts with a...
