room44 innovates

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A recent addition to the IRI Worldwide family of businesses, SalesOut has a unique proposition and leads its market for data provision. However, technology and changing market requirements mean the goalposts keep moving.

SalesOut retained room44 to develop innovation catalysts that directed its team thinking. Through workshops and interviews, we delivered an innovation portfolio that mapped viable and feasible service developments along a timeline and a line of increasing difficulty – in other words, a strategy.

With client need at our core, we like to stay in touch and know how SalesOut is developing its value proposition. Happily, work is ongoing. A new energy has generated endorsement for far-reaching changes across the product portfolio, and a vision of what it must do next to stay relevant.

Fuel Included (FI) was exclusively a retail broker of electric vehicles when the company submitted to a room44 Design Sprint. A market analysis of the customer VP brought into focus a range of adjacent market options for consideration.

In two weeks, we had established a long-range strategic end point for FI that extended its immediate reach into home storage solutions for sustainably-produced electricity. We produced a road map of small step developments that will exploit emerging technologies as the market begins to accept the concepts.

For a small company, being a prepared fast-follower is a viable option.

An endorsement video by FI’s CEO, Jason Tisdall can be seen here.

After we ran the 44Sprint with Jason and his colleagues, he said “This week I was talking with an energy company about our longer term vision. I created a vision summary to help explain what we are about. I am in no doubt that without your recent workshop this would have been a much more painful and tentative process.”

There is always an opportunity for segmentation across industries and the NFU Mutual has been a successful exponent of this for many years. The company occupies a market position with a unique heritage and is deeply trusted within its target client base.

room44 partnered with a deep web analytics provider to offer a future view of the insurance market, incorporating data drawn both from the surface and the deep web.

Being prepared for market disruption is a useful skill. The emerging trends that were revealed proved to be revelatory. Giving the NFU access to this data has enabled it to consider market developments that its competitors may not see for years to come. Being forewarned and forearmed means product development decisions can be differently justified and the longer range tied back to short-term action planning. A clear example of future forecasting driving strategy.

The ProfBiotics range was created to commercialise the latest thinking in dietary advice in the form of food supplements.

The vitamins, minerals and supplements (VMS) market is sophisticated, densely populated and highly competitive. room44 project-managed a team to get under the skin of the market and create a range of options for the company.

A research programme was carried out that included a significant semiotic analysis of design cues already present in the market. This informed a deliberate market positioning, aimed at navigating regulatory hurdles and appealing to a tightly-defined consumer segment. The resulting brand established a solid platform for future product development.

This video is an example of the value proposition room44 developed.

The 3M corporation is famous for many things – Post-it, Scotch, Dymo, Command adhesive, Filtrete – and the company own brand appears on all the products it makes. We worked with 3M and time-lapse innovators Timestrip to solve a problem for the 3M Filtrete Water Station.

Many filter-based products struggle to get consumers to change filters regularly. We devised a built-in reminder in the form of a time-lapse indicator and worked with Timestrip to adapt its core product to suit the need. A non-digital product solution, Timestrip was an economical choice for the client.

Uniquely, the negotiation settled on the indicator being branded ‘Timestrip’, securing the product’s position as a branded component.

Ensuring consumer compliance with manufacturers’ recommendations is an ongoing challenge; this solution provided the clear commercial benefit of customer satisfaction and higher filter sales.

Timestrip Founder, Reuben Isbitsky says “Tristan is entirely results focused with an instinctive ability to anticipate product and consumer trends. During our six year working relationship Tristan has contributed toward the strategic direction of my company by successfully and repeatedly delivering products from initial concept through to market launch. By developing key relationships and demonstrating great tenacity, Tristan has worked his way into organisations and found the essential product champions we need. Working in a collaborative manner he has ensured Timestrip is integrated into Cosmetics, Personal Care, Filtration and Food Packaging products as well as leading development projects in such sectors as Medical and the Cold-Chain.

I have no hesitation in recommending Tristan and am certain he will continue to launch innovative products and deliver great consumer value and business results.”

Paul Rauker, the 3M lead at that time and now Vice Presidenta/General Manager at Daikin Applied also said “Tristan is a very knowledgable and results oriented individual. He drives to meet and exceed expectations on everything he works on. Professional and courteous while having a great sense of humor which makes him a great asset to any organization he is associated with. I have maintained both a professional and personal relationship and would recommend him for any position he is qualified to complete.”

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