by Tristan Allen | Sep 13, 2019 | Design Thinking, Future forecasting, Future landscaping, Innovation, Innovation consultancy, Innovation strategy, Innovation trends, Product development
Apple was innovative. Now it launches no new ideas and has fallen behind in the AI stakes. Mid-term, what will Apple do to pull it back? While it was the first $trillion company, and makes more profit than any of its key rivals, it hasn’t invested in gathering data in...
by Tristan Allen | Sep 13, 2019 | Design Thinking, Future forecasting, Future landscaping, Innovation training, Innovation trends
Innovation, ‘new’ product development and creative strategy all have one thing in common; they are forward thinking concepts. Ideas that you have today will launch in the future, into a future market landscape and meet a need for a future consumer. Nothing...
by Tristan Allen | Aug 5, 2019 | Consumer insight, Design Thinking, Future landscaping, General, Innovation consultancy, Innovation strategy, Innovation trends, Innovation workshops, Product development, Product lifecycle, scenario planning, Scenarios planning
Let’s be honest, innovation doesn’t interest most companies as much as sales. Companies tend to inspect their future when they’re already seeing a drop in sales because their market moved on without them, or because they are doing really well and need to invest some...
